The idea
My name is Andrea Pagliaro and I run a juice bar on the Marine Parade Promenade in Worthing.
Our brand, Rude Fruit, was borne out of the desire to promote a healthy lifestyle to give back to a community that has given me so much. As such, we want to be part of the solution to the litter problem by raising funds for recycling bins along the seafront. I’ve noticed that people are good, but lazy – if there’s an option to recycle along the beach, people are going to take it – but it is our responsibility to give that option in the first place. For every 'juice of the month' sold , 50p will go towards raising funds for recycling bins. That is my pledge to play my part in cleaning up our beach, ocean, and promenade. However, one person alone is going to take a lot longer to get there than if the community were to band together and contribute what we can to cleaning up our act. Please support this crowdfunding initiative. It’s an investment in both our health and happiness.
What we'll deliver
- 5 recycling bins for the seafront
Why it's a great idea
We need to stop living like there is some kind of planet B. This is it. It’s all we have. And while we can’t save the world, we can save our little slice of paradise in Worthing.
Clean sea and the beaches, clean seafront promenade. Protecting the sea species and create a beautiful area in the beaches for everyone to enjoy. If this is something you are interested in, keep an eye on Rude Fruit’s weekly blog, where we’ll be actively engaging with the community regarding our responsibility to respect the seafront and ourselves. Building a cleaner, healthier, and better town is a big task, but if we want to accomplish it, we’ve all got to work together. We will be working closely with the local council on this initiative, but it starts with you. Raising awareness, talking to people, and passing along this message is key to a cleaner beachfront. I know I can count on you. Thank you for being a part of this community and good luck!
Steps to get it done
- 5-6 recycling bins installed along the promenade
- working with our community actively through my blog and direct contact at my seafront juice bar
- promoting the importance of looking after our seafront by controlling the littering
