Walala Parade - Public Art for Leyton

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Walala Parade - Public Art for Leyton

Walala Parade - Public Art for Leyton

Wood Street Walls By Wood Street Walls

Wood Street Walls in partnership with Deeney's, Mighty Elk and other local businesses are looking to raise funds to create Waltham Forest's largest public artwork in Leyton with Camille Walala.

Waltham Forest Fundraising stage

pledged of £40,097
days left

Pledges will only be charged if the project hits its funding goal of £40,097 by 26 May 2020

Deeney’s opened their first cafe on Leyton High Road in 2015, and moved to a larger premises a block up in December 2018. That’s when Deeney’s got chatting to Andy de Vries of local animation studio Mighty Elk. Andy thought the street needed a spruce up; and that the uniquely shaped buildings on that particular block would be well suited for a mural. The pair approached Camille Walala, famous for using colourful shapes and patterns to reimagine the fascia of buildings. Camille was keen on the idea of creating a huge mural spanning the majority of the street. One that would follow on neatly from the previous work created further up the street prior to the 2012 Olympics. Waltham Forest has become a place for people to enjoy public art in London and this projects aims to expand on that. Deeney's and Mighty Elk have partnered with community arts organisation Wood Street Walls and Camille Walala to turn the parade of shops they are based into the largest public artwork in the area!

What we'll deliver:

  • Primarily deliver a new public artwork by Camille Walala, covering the entire parade of shops
  • Have the public choose on 2-3 designs created by the artist
  • Create artwork and prints that the public can enjoy in their homes and place of work
  • Find out local residents and businesses aspirations for the area, using the artwork as a conversation starter
  • Create a small exhibition in Deeneys to celebrate the project
  • Host a thank you event at Deeneys for the future backers of the project
  • Create a new event for the London Design Festival in September

Why it's a great idea:

We believe art & culture is a great way to engage the community and brighten up public space to stimulate footfall and install a sense of civic pride. Through the public art project, we intend to use the vote as a way to ask the community aspirations for their local area, which can inform ideas for for projects for Leyton. Deeney's have worked hard to seek agreement from all the local businesses and landlords across the Parade of shops, which has helped build relationships between business owners and build excitement, making the parade a destination and to stimulate footfall. The artwork will be delivered in partnership with Camille Walala and Wood Street Walls, with local artists participating in the delivery of the artwork and the engagement, meaning money raised will stay in the local economy, boosting work for local/nearby creatives.

Steps to get it done:

  • Project Launch
  • Mailshot to local community, on Deeny's mailing list
  • Creation of project literature, including microsite and flyer design
  • Active fundraising in local area
  • Creation of mobile art gallery trike to boost interest and raise awarness
  • Securing of permits for scaffolding
  • Erection of scaffolding
  • Prepping of surface
  • Execution of artwork
  • Small video content package to track creation of artwork
  • Celebration event and exhibition

We intend to host a thank you event for funders, and make this parade of shops a feature on the London Design Festival and the London Festival of Architecture.

Location Waltham Forest

About the space

Custom Location


London Borough of Waltham Forest

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How will the money be spent?Total £40,097

Execution of artwork - £9,000 (22%)
Merch for promotion and awards, including Tote Bags, Pins, Prints Postcards and Posters - £5,700 (14%)
Project Management - £5,000 (12%)
Paint (colours of artwork) - £4,500 (11%)
Materials - excluding paint - £3,000 (7%)
Wall Preperation (making good, filling and whitewash and white coat) - £3,000 (7%)
Contingency for labour overrun, materials etc - £2,000 (5%)
Video - £1,500 (4%)
Initial Design Route mock ups - £900 (2%)
Scaffolding Permit - £500 (1%)
Other - £4,997 (12%)

Costs Breakdown

This shows how money raised for the project will be spent. These costs have been confirmed by the project's Delivery Manager and verified.

Execution of artwork
Merch for promotion and awards, including Tote Bags, Pins, Prints Postcards and Posters
Project Management
Paint (colours of artwork)
Materials - excluding paint
Wall Preperation (making good, filling and whitewash and white coat)
Contingency for labour overrun, materials etc
Initial Design Route mock ups
Scaffolding Permit
  • Spacehive fees
  • Transaction Fees
  • Initial Project Management (partial)
  • VAT
  • Second round of amends
  • Final designs for public voting
  • Securing landlord permissions (over months)


This project is enabled for overfunding. If the project hits its funding goal before the end of the campaign period, any extra funds raised will be spent (in order of priority) on: Creation of prints that are available for purchase to go back into other art projects

Total £40,097

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