I'm running this campaign because this project has the potential to positively impact the lives of millions of boys and girls that play competitive sport. The current scarcity of Strength & Conditioning within youth football in the UK is where this business has the opportunity to create a new experience for many. In addition, educating and improving performance levels of individuals and teams collectively. This business has the potential to correct a social injustice which is that better-funded clubs have better access to expert resources. The on-demand nature of this business model/project can help bridge the gap between the training elite teams receive in comparison to the lack of expert training nonelite teams receive.
This business can also create jobs and support the career progression of many University graduates and Masters students who need practical work experience applying their trade. Not only can they gain experience in the sport of football, but also in schools where there is not a full time strength & conditioning employee, fitness studios where there is a lack of strength & conditioning being offered and other sports such as Rugby, Cricket, Hockey and Basketball.