CauliBox is building a circular food economy through a network of reusable lunch boxes. We deliver washed and sterilised lunchboxes to food-to-go outlets, and collect them after customers have used and dropped them off. Our aim is to realise a world that fits our motto: Takeaway without the throw away. We are currently working with street markets and independent vendors in Westminster and Victoria to help them reduce single-use boxes. There are 3 main features that make us unique: 1. Convenient, safe & environmental: With convenient drop-off points, our boxes are collected daily to be professionally cleaned and sanitised before being returned to vendors. 2. Digitally-enabled: CauliApp does not only provide a one-stop solution to finding and returning CauliBoxes, it tracks sustainable behaviours and rewards CauliPoints which could be redeemed for experiences and goods. 3. No extra cost: Our scheme costs nothing except for a £5 one-time membership fee for customers to participate.
What we'll deliver:
Why it's a great idea:
In the UK, more than 11 billion pieces of food-to-go packaging thrown away every year in the UK alone. Less than one-third of all recyclable takeaway containers are recycled. Recycle should be used as a last resort solution, while priority should be given to reusable schemes. There are currently reusable box schemes and Bring-Your-Own-Box schemes in the market, yet they are usually localised, require work from vendors or customers, or charge users a premium. CauliBox is positioned to be an industry-wide solution. It rewards customers and increases exposure for vendors. We have concluded a trial at Tachbrook Market with a small focus group. 2/3 of respondents reported they reused and recycled more while on the scheme. 100% of respondents would download CauliApp and continue on the scheme. CauliBox is being funded by City of Westminster to run an extended 3-month pilot with 15 vendors and 150 participants at Tachbrook Market, before expanding to 7 other street markets by end-2019.
Steps to get it done:
We offer the following for our funders: All funders get equivalent digital currency that can be spent on products and services in our future CauliApp; For £30, you also get a free lovely CauliBox made with bamboo fibre :) For £100, we will send you a CauliBox full of sustainable goodies!
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