The way food is currently produced, goes through the supply chain and how supermarkets operate is all wrong. Many businesses waste more in a day than a consumer wastes in a year. Supermarkets have practices and policies that lead farmers & growers to waste food which takes months to cultivate. Excessive packaging, especially plastic, is also a big issue. Tonnes of plastic bottles, bags, straws and the like are going to landfills and oceans because a lot of it cannot be recycled. Our solution to tackle those issues is enabling people to shop without bringing back home a mountain of waste, supporting local social enterprises, organic & fairtrade. You will be able to bring your own containers (or purchase reusable ones at the shop), tare them, fill them with the goods you want (and the amount you want), and pay.
What we'll deliver:
Why it's a great idea:
Recycling more is not the answer. What we actually need is avoiding waste to come to our homes in the first place. Plastic is cheap for manufacturers, but it is a product designed to last forever, it’s toxic to us and the environment. The current supermarket business model creates tonnes of food waste - according to the UN, the food wasted globally would be enough to end world hunger many times over. It costs money, labour, natural resources to produce food and packaging, and it is just unacceptable to toss it as we do. We can't keep vouching for a business model that wastes food, underpay farmers and growers and creates demand for more disposable packaging which ends up in landfills and oceans. By sourcing food produced locally and by the community, we can cut down on packaging, carbon footprint and costs, plus boost the local economy. We want to enable people to buy what they want in any quantity, using their container of choice, paying a decent price for good quality local food.
Steps to get it done:
We will be launching our concept store in August in a temporary space, while we find a permanent home for the project in the same area in Hackney, where we can accommodate our apiary and community composting scheme. Who is behind this project: Ingrid Caldironi, with a background in Retail Marketing and a passion for all things related to food, craft beer and sustainable businesses. She is committed to give Londoners a more sustainable way of shopping and improve communities. Catherine Conway, Director of Unpackaged at Planet Organic, was the first to launch this business model in the UK, back in 2007. She is providing all the valuable insights and consultancy needed to make this project a success.
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Everyday we get closer to deliver the waste-free one-stop-shop that London desperately needs. We've got: - Multipack display fridge for dairy and vegetables - Burr coffee grinder - Auto-feed commercial orange juice machine - Scales - Epos system and till - Few items from the first stock inventory We're waiting on the gravity dispensers to arrive, and then the next step is get cracking on the recycled fittings!
We've got awesome architects specialised in sustainable design to create our zero waste oasis. Based in Hackney Wick, Public Works create public spaces for communities to enjoy, using a closed loop approach that we wanted to have embedded in the design of our space. Jan Jongert, founder of the Dutch architecture practice Superuse will also be monitoring the project as we 'harvest' waste materials in the local area, to transform them into vibrant reused/recycled features of the space. Check their award-winning projects at http://www.publicworksgroup.net and http://superuse-studios.com