Transforming Fleetwood with mural art

The environment

The project contributed to the local environment in several ways: 1. Revitalising an Urban Space The mural transformed a previously plain or overlooked wall into a visually engaging landmark. By improving the aesthetic appeal of the area, it helped create a more pleasant and inviting environment for both residents and visitors. 2. Reducing Graffiti and Littering. This, in turn, promoted a cleaner and more respected public space. 3. Encouraging Community Pride and Care By celebrating Fleetwood’s fishing heritage, the mural strengthened local identity and encouraged residents to take greater pride in their surroundings. Going forward, this sense of ownership often leads to better maintenance and cleanliness in the area. 4. Promoting a More Walkable and Engaging Environment Public art makes urban spaces more enjoyable and encourages people to explore their surroundings on foot. A more pedestrian-friendly environment can reduce reliance on vehicles for short trips, indirectly benefiting air quality and sustainability efforts. 5. Sustainable Urban Enhancement Instead of constructing new installations, the mural repurposed an existing wall, demonstrating an environmentally conscious approach to improving public spaces. This reduced waste while adding long-term cultural and aesthetic value to the community. Beyond its environmental impact, the project also brought people together, with locals sharing their stories, support, and even tea, biscuits, and wine—making it a true testament to Fleetwood’s kindness and community spirit.

The local economy

We have had first hand feedback from local shops and businesses of customers conversations that have travelled to see the mural, either locally, from across town or further afield. Street art lovers and photographers have travelled to the town from across the Northwest and further, posting photos on social media.

Volunteering, jobs & education

We held many successful drop in sessions across the town where the local community were encouraged to put forward their ideas for the mural. We collaborated with local services and businesses such as Anon Art Group, The Youth Hub, Healthier Fleetwood and Strive Cafe. We have hired Heather Johnson, a local Fleetwood resident and art teacher as one of our commissioned workshop artists, who we have had the pleasure to commission further workshops too since the initial workshops for the campaign. Within the workshops undertaken, we have provided a first introduction to art and muralism - sparking an interest in local surroundings whilst demonstrating and encouraging the benefit and importance of creativity both in the community and as an outlet / tool for personal development and wellbeing.

Arts, culture & heritage

The Big Heart Project mural in Fleetwood celebrated the town’s fishing heritage, honouring its resilience after the docks closed in 1982. By transforming a public space with meaningful artwork, the project preserved local history, sparked cultural conversations, and strengthened community pride. It also made art accessible, provided opportunities for artists, and inspired future creative initiatives in Fleetwood.

Activity, health and leisure

We held workshops which enhanced community involvement The artworks and workshops encourage an outlet for expression which in turn can help with well-being and inspire a healthy mind. The mural location has encouraged people to get out walking to visit the location, along with other murals on the trail - This will grow as we add more artworks to the trail, thus encouraging more outdoor activity and walking to visit each piece.