The idea
This event day will feature several different booths showcasing a variety of different tools and techniques that would aid in the support of London families to raise themselves out of the cycle of poverty and hardship to develop a more manageable and sustainable lifestyle.
Alongside our pop up event, we also have plans to launch a company designed product called the £20 challenge, it is a fun, educational and family friendly designed board game.
The game itself will be the focal point of the event as we envision an interactive large-scale model of the game to be showcased. With the aim to give insight and immerse the community in what it’s like for some families to have to live off only £20.70 (child benefit) a week for food and to see if they can navigate through life’s curve balls.
We want to bring greater awareness and understandin to the local community on the difficulties low income London families face and their true struggle to remain financially sustainable week after week.
What we'll deliver
- Educational booths
- Interactive gaming
- Food & Drink
Why it's a great idea
The benefits of this project include raising awareness for low income London families, bridging a gap in the community to bring people together and the encouragement of both fun and educational family leisure activities.
Steps to get it done
- Sell 10 board games at the event
- Have 10 new people sign up to the next breadlinelondon event.
- Have 5 volunteers join the company
