Shepherds Bush Cricket Club in the local community
Community hub and daily activity
Shepherds Bush Cricket Club (SBCC) is a busy local hub at Bromyard Avenue, used daily from April to September for training, matches, social cricket and community events. The ground attracts players, families and visitors across west London, providing regular, accessible outdoor activity for all ages.
Grassroots sport and player development
SBCC runs structured junior (boys & girls), senior (women & men's) and inclusive cricket programmes, school outreach and coaching that create clear pathways from first-time taster sessions to competitive teams. The club develops skills, fitness and teamwork while offering affordable routes into sport for children and young people.
Inclusion, opportunity and volunteering
SBCC delivers bursaries, targeted outreach and inclusive sessions for underrepresented groups, low-income families and people with additional needs. Volunteers and local coaches gain training and leadership experience, strengthening community capacity and creating meaningful local roles.
Local partnerships and civic value
The club works with schools, local charities and community groups to host events, share facilities and support neighbourhood activity. Its presence increases footfall for nearby businesses and provides a safe, well-used public space that benefits residents beyond cricket.
Economic and social impact
By enabling year-round use of the pavilion and hosting livestreamed matches, SBCC raises the profile of the area and creates modest earned income that is reinvested into coaching, facilities and bursaries. The club’s activities reduce social isolation, support youth development and offer constructive alternatives for local young people.
Why we are running the community kitchen campaign
Upgrading the kitchen is a strategic, high-impact investment that unlocks multiple benefits: it enables safe, compliant catering for community hires and events; generates sustainable off-season income to fund coaching, nets and bursaries; supports volunteer training and social programmes; and makes the clubhouse more welcoming and accessible. Securing a modern kitchen helps SBCC move from short-term fundraising to steady, community-led revenue that directly supports grassroots cricket and wider neighbourhood use.
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