Charlie is Fair-Well’s vintage milk float who has been going around Camden and North London for the last 3 years to deliver food and household products as part of Fair-Well’s refill service, drastically reducing plastic waste.
Lately, Charlie has been showing some serious signs of weakness, related to his batteries. A professional assessment has established that his batteries were at the end of their career, and not powerful enough to continue delivering in our catchment area which is full of beautiful hills.
We fitted a new set of 24 new more powerful battery cells. Now, we need to change the shelves and doors, and add extra battery features in order to reduce his overall weight and optimize his energy efficiency.
At the moment, we just can’t absorb these extra costs, as we had a series of financial challenges. Our future is now in jeopardy and we need help to maintain our activity. We need your help to save Charlie!
What we'll deliver:
- Enter our lottery draw to win 1 year of free olive oil refills
- A digital picture with you and Charlie
- Our eternal gratitude
- Visiting primary schools in Camden and North London
- Starting Queen's Crescent Market on a weekly basis
- Collaborating with local charities and community projects
Why it's a great idea:
* Charlie brings people together, fights isolation and is accessible to all
* Charlie offers a wide selection of healthy high quality organic products in order to promote healthy eating habits
* Charlie reduces plastic and food waste
* Charlie supports North London local charities and community organisations
* Charlie partners with Camden and North London Primary Schools
* Charlie promotes local economic activity and creates jobs in the neighbourhood
* We are not profit-driven, which means that when we have profits we re-inject them into our projects, into our staff and contribute to charities we care for
Steps to get it done:
- Designing New Doors & Shelves
- New Battery extra features (water pump and external connection)
- New Containers for Food Stocking and Van
- Brand visual design for the new doors
- Reach the big milestone of 200K plastic saved from ending up in landfills
Charlie, the milk float, has a special place in people's heart. This year we celebrate our 3rd year in business and Charlies 50's birthday; 50 years of environmental and community commitment.
The reason we are organising this crowdfunding is because we can't absorb the costs required to keep Charlie on the road, but we don't want to give up and we want to continue this journey that started and developed thanks to your help.
This year, your generosity and care will help maintain a unique business.
Please visit https://mailchi.mp/fair-well.co.uk/save-charlie
to read about our recent challenges, which led to this crowdfunding.
