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Neat Streets: Fighting Litter

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Neat Streets: Fighting Litter

Neat Streets: Fighting Litter

HubbubUK By HubbubUK

Neat Streets will test inspirational global approaches for cutting litter. It will raise awareness of litter, build a stronger local community and inform other litter campaigns throughout the Capital.

City of Westminster Delivery stage

pledged of £110,317

Sorry this project was unsuccessful, we did not reach our fundraising goal.

Littering is a persistent and expensive problem for London. Neat Streets will run from May to December in Villiers Street, Westminster, which has the second highest footfall in the Capital. Research found that 62% of street users drop litter. We have already run a number of campaigns in the street, seen at

The launch of the project has attracted considerable interest with articles in the Times, The Observer and Radio 5 Live. £90,500 of private sector funding has been secured and a wide array of stakeholders including the City of Westminster, NorthBank BID and local businesses are extensively involved. Independent evaluation has already been commissioned to robustly measure the projects impacts.

The High Street Fund would fund the essential concluding components of Neat Streets in September, linking to the Totally Thames Festival. We will showcase innovative ways found to reduce litter, celebrating the area and boosting community pride.

What we'll deliver:

  • Host an exhibition to showcase new technologies in collaboration with the social enterprises Gumdrop and Terracycle.
  • Organise ‘Neat Streets Walking Tours’, to reveal and celebrate all that is special about the area, boosting pride.
  • Organise a performance at York Water Gate, permissions already granted to surround the ‘stage’ with plastic bottles.
  • Use techniques such as fun theory, gamification and visualisation to raise awareness and stimulate behaviour change.
  • Use walkabout acts, characters from old Victorian England, to bring the street to life and animate the message.
  • Create a sense of community and civic pride, which has proved crucial for successful long-term anti-litter campaigns.
  • Create Neat Streets delivery kit based on key findings, liaise with key agencies to develop dissemination strategy.
  • Display a temporary pop up gallery exhibiting the faces of the ‘My Street Is Your Street poster campaigns.
  • Exhibit and showcase Neat Streets installations on Villiers Street – including interactive bins and displays.
  • Facilitate a Neat Streets Forum, where local representatives can produce a plan for continued anti-litter activity.

Why it's a great idea:

Neat Streets presents new ideas to tackle the unsightly stain of litter on our streets. It will bring the Embankment to life, linking to the Totally Thames Festival ambitions, celebrating a pioneering campaign in the heart of London.

Two weeks of concentrated activity will enable the messages of the wider campaign to be consolidated and amplified, ensuring maximal and lasting impact in the area. It will celebrate the local community, harnessing the enthusiasm of those already involved. Over 90 members of the local public took part in the ‘My Street Is Your Street’ photo gallery and remain positively engaged.

The wider scope is significant. The project aims to inspire change and act as a catalyst for more concerted activity against littering on other streets in London, and the UK. Already there have been expressions of interest to replicate successful project elements elsewhere, from The Royal Borough of Kensington and Chelsea to Zero Waste Scotland.

Steps to get it done:

  • Assess the impact of different interventions, noting those most effective, through progress monitoring.
  • Consult with the Street Cleaning and Parks team to refine the programme of events and select locations.
  • Meet with designers, artists and performers who will be consulted and commissioned to be involved.
  • Apply for relevant permissions from Westminster City Council.
  • Liaise with Totally Thames team to best fit our activity into their September events.
  • Thoroughly assess risk factors for each proposed idea and produce a risk minimisation plan.
  • Work with a media partner to develop a marketing strategy and agree messaging and language.
  • Work with local businesses to provide marketing collateral.
  • Work with local groups, businesses and The Northbank Improvement District.

The six month project is a collaboration with Westminster City Council, its waste contractor Veolia, and a number of packaging associations. To-date collective financial support totals £90,500. We do not have funding for the proposed activity in September and would look to entirely fund this from the Mayor’s Fund.

Through local stakeholder consultation we have learnt that the street lacks a sense of identity. We will enhance the ‘sense of place’ and purpose, giving the street new vitality and appeal. This will also boost community pride and feeling of local ownership - uniting local groups and businesses. Acting as a catalyst for cleaner, greener, and safer high streets elsewhere.

There is a wealth of experience within Hubbub, founded by Trewin Restorick previously the Founder/CEO of the award-winning UNEP endorsed Global Action Plan. There is considerable expertise within our Board of trustees, chaired by Viki Cooke, Co Founder of Britain Thinks.

Location City of Westminster

About the space

Custom Area


Westminster City Council

How will the money be spent?Total £110,317

Measurement and Evaluation - £15,000 (14%)
Night economy campaign - £13,000 (12%)
Cigarette litter campaign - £10,000 (9%)
Chewing Gum campaign - £10,000 (9%)
Neats Streets planning and stakeholder engagement phase - £9,000 (8%)
Communications and PR - £8,000 (7%)
Project Launch - £5,500 (5%)
Filming (part 1) - £4,600 (4%)
Talking Bin - £4,000 (4%)
Create delivery kit - £4,000 (4%)
Other - £27,217 (25%)

Costs Breakdown

This shows how money raised for the project will be spent. These costs have been confirmed by the project's Delivery Manager and verified.

Measurement and Evaluation
Night economy campaign
Cigarette litter campaign
Chewing Gum campaign
Neats Streets planning and stakeholder engagement phase
Communications and PR
Project Launch
Filming (part 1)
Talking Bin
Create delivery kit
Other Read More
  • Poster Gallery (phase 1)
  • Poster Gallery (phase 2)
  • Filming (part 2)
  • Performance
  • Walking tour
  • Event to present findings
  • Neats Streets Forum
  • Exhibit installation highlights & street gallery
  • Exhibition to showcase new technologies
  • Flashmob
  • Spacehive fees
  • Transaction Fees
  • VAT

Total £110,317

Our Volunteer List

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