Augmented Reality Monster Trail

Funded on Spacehive 13 October 2020

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Augmented Reality Monster Trail

Sunderland BID By Sunderland BID

Explore Sunderland city centre by getting involved in an immersive Augmented Reality Monster Trail to find hidden Halloween characters. Look up and be aware–something wicked soon comes to Sunderland.

Sunderland Delivery stage

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This project was funded on 13 Oct 2020!

This Halloween, Sunderland’s Business Improvement District (Sunderland BID) will be working alongside creative inflation experts ‘Designs in Air’, and a leading tech company to bring an immersive Augmented Reality (AR) Monster trail to the heart of Sunderland city centre. Last year, ‘Mackie’s Monster’ was the talk of the town and we are hoping to recreate its huge success with a fully developed monster trail to make up part of the city’s Lights Out Halloween programme and wider activities. The community city centre trail will be made up of ghoulish installations, spread out and prominently displayed on key city centre buildings, with the exciting addition of AR technology. Augmented Reality will be used to create a series of interesting / themed characters which will compliment the existing physical installations. Uncover their whereabouts by using a mobile device and be amazed as you watch them gallivant across some of Sunderland city centre’s most iconic buildings.

What we'll deliver:

  • Hire AR specialists
  • Develop an app
  • Identify buildings
  • AR trail deployment

Why it's a great idea:

The project will be fully accessible across the city centre, providing the opportunity for people of all ages, abilities and interests to get involved and celebrate Halloween. At a time of uncertainty over large scale events and capacity – we have proposed a safe and socially distanced way of enjoying the city we live in. The trail will be well mapped out and held exclusively outside. Visitors will be encouraged to travel into the city centre to collect both the physical and AR monsters, encouraging physical movement around Sunderland’s best loved buildings and monuments. We wish to give families and individuals an engaging experience that will last with them past the week-long programme of activity. By introducing digital technology to strengthen the physical aspects of the trail, we are also showing Sunderland as a forward-thinking and dynamic city.

Steps to get it done:

  • Create a brief
  • Open call for AR specialists
  • Shortlisting
  • Company selection
  • AR trail development
  • Deployment of AR trail


Location Sunderland

About the space

Custom Location


Sunderland City Council

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How will the money be spent?Total £7,976

Project delivery - £7,500 (94%)
Other - £476 (6%)

Costs Breakdown

This shows how money raised for the project will be spent. These costs have been confirmed by the project's Delivery Manager and verified.

Project delivery
Other Read More
  • Spacehive fees
  • VAT
  • Transaction Fees

Total £7,976

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