The idea
The Stay Well Ambassadors will act as trusted local connectors educating communities and residents How to Stay Well and strengthen community resilience. To teach them how to manage their Mental, Emotional and Physical Wellbeing.
The Need & Local Context
Why this is needed in Preston:
Persistent health inequalities across wards
Rising pressure on NHS, social care, and voluntary services
Increasing mental health challenges, isolation, and long-term conditions
Strong community assets that are under-trained and not connected
Opportunity:
Across Pre
Preston has active communities, employers, and voluntary groups. By educating and equipping trusted local community leaders with practical skills and shared language around preventative wellbeing and How To Stay Well, we can achieve low-cost, high-impact, community-led change. Also the selection process will be in collaboration with the Preston Community Network and Preston City Council. We have also been speaking to John Hugh at LCC,
What we'll deliver
- Train 70 Community Leaders to become Stay Well Ambassadors
- Host 12 Stay Well Popup Events in Preston
- Reach 5000 residents with the Stay Well Philosophy
- 1 part-time role for 3 months - support and implementation strategy
- 14 x day Stay Well Ambasaador Training in person
- Online Toolkit and support information for Stay Well Walls
- 50 Stay Well Walls to be set-up through communities in Preston
Why it's a great idea
1. Early Intervention & Prevention
Stay Well Ambassadors are trained to promote positive psychology and preventative culture in the community.
2. Encourages Open Conversations About Wellbeing
Ambassadors normalise talking about Mental, Emotional and Physical wellbeing in everyday settings, reducing stigma and making it easier for people to seek help when needed.
3. Creates a Peer-Led Support Network
People are often more comfortable opening up to a peer than a friend, family, Manager or HR. Ambassadors provide an informal, approachable point of contact within communities. Offering alternative positive conversation and proactive signposting.
4. Builds a Culture of Self-Awareness and Personal Responsibility to self-Check-in
Through tools like the 1–10 Mood Thoughts and Motivation scale, residents become more reflective and proactive about their own wellbeing and daily habits.
5. Reduces Absenteeism and Presenteeism
By supporting individuals early and signposting. Offering a alternative
Steps to get it done
- Select the Community Leaders in collaboration with Preston Community Network, Preston City Council Stay Well Steering
- Arrange all 14 training dates with venue - Anderton Centre, Lancashire
- Start marketing the volunteeers through social media if we have a short fall
- Start communication with attendees regarding details and dates
- Phase 1 - Start Training Day 1 Stay Well Ambassador Training
- Phase 2 - Arrange all online drop-in sessions with Stay Well Coaches
- Phase 3 - Start Training Day 2 Stay Well Ambassador Training
- Graduation - Presentation of Certification
- Arrange Stay Well Pop-ups with the selected 12 communities
- Follow up with Stay Well Ambassadors every month for 3 months to oversee social impact
- Feedback from attendees
- Feedback from Communities that Stay Well was implemented
- PR and Social Media Campaign to promote Social Impact
