I’m Gareth Roberts, an advocate of the power of simplicity and the positive effects of colour on the human soul. I appreciate the big Ideas, and the little details. I graduated in Design from the Norwich School of Art & Design (now NUA) in 2004. I’m a native of the Midlands but I’ve lived and worked in both London and Essex since then. I have worked professionally in some of the UK’s biggest ans most respected design agencies with globally recognised brands such as Coca-Cola,Cadbury’s/Kraft, Beisdorf, Bacardi and Tesco up to and including Design Director level, This combined with a continued life-long love affair with basketball (which I played at an International youth level), alongside the simple desire to put a smile on people’s faces, This project: In-the-Paint is where my love for both the beautiful game of basketball and design converge, and is brought to realisation.