Atelier Tammam is a sustainable couture fashion studio based in Bloomsbury. We offer incredible one of a kind sustainable couture garments but we realise there are already so many clothes in the world, we want to use our unique skills to make existing clothes better, encouraging rewear and longer use, instead of buying new.
More than just a simple alterations and repair shop the Atelier Tammam reinvention boutique will use a mix of traditional couture tailoring and embellishment, our status as British Fashion Council members who showcase at London Fashion Week and our kudos as trailblazers of sustainable fashion to create a space that attracts a fashion conscious crowd looking to make their clothes last longer, environmentally conscious customers looking for the highest quality repairs and local residents looking for convenience and quality.
Using our inherent couture skills we will be offering these services and workshops at the Tammam Atelier to encourage fashion sustainability
What we'll deliver:
- Atelier open for walk in appointments 3 days a week
- Fairly priced reinvention and repair services to ensure clothes are loved and last longer
- Community sewing workshops - passing on skills and raising awareness in the local area
- Create jobs - initially 2 with a view to increasing this as the service takes off
Why it's a great idea:
The main benefit of this project is to offer a dedicated place for people to bring clothes that need some TLC. Everyone has garments they don't wear for one reason or another. The reinvention and repair boutique will use the Atelier Tammam skills, knowledge and vast experience to help people work out the best way to make the clothes they have last longer - weather it's making them fit better, changing a design aspect or covering stains and holes with beautiful embroidery. Offering these services means we can use our skills not just to make new clothes but to ensure existing garments last longer.
The key benefits -
Keeps clothes out of landfill (and means less demand for low quality, polluting, fast fashion)
Saves our customers money (repair over buying new)
Ensures heritage tailoring and embellishment skills are kept alive
Employment and training for at least 2 people
Supports our mission to "Save the world in style"
Steps to get it done:
- create marketing and update website to explain the reinvention boutique offering
- Buy materials and equipment to ensure we are able to offer the services
- Train staff and work on test pieces
- open the Atelier for reinventions
- Open the Atelier for community workshops
The Reinvention Boutique is a unique and exciting way to turn old clothes into something new - from simple repairs to complete re-modelling or embellishment, we want to offer an alternative to fast fashion, buying more clothes that won't be worn or throwing out clothes that aren't quite right.
Our aims -
Reduce the amount of clothes sent to landfill
Make existing clothes last longer, fit better and look incredible
Use our couture sewing skills and experience in the most sustainable way
Re-invent unused garments using tailoring and embellishments
The Reinvention boutique will offer employment and training, it will be a space for the local community to gather & create at our sewing skills workshops, and it will reinvigorate our little area of north Bloomsbury bringing footfall and further highlighting Camden's renown for incredible creative enterprises.
A concept with sustainability at its core, the Atelier Tammam Re-invention boutique is about #savingtheworldinstyle