Supporting projects that help make Camden’s high streets even more inclusive, sustainable & vibrant
Imagine if Kentish Town High Street was turned into a permanent outdoor art exhibition of independent businesses! Every business on Kentish Town Road has a unique story and we want to tell that story in a physical and impactful way to help them attract more customers. For 20 Kentish Town Road independent businesses, we will: * Conduct interviews and take professional portrait photos * Create large window stickers with the content in their shop windows for physical audiences * Display a QR code to read the full interviews online Project cost: £10,000 (20 X £500 of labour and materials: interviewing, photographs, window display stickers) -------- Also, we'll make our much loved weekly WhatsApp NW5 newsletter free again for 1 year. Project cost: £7,800 (52 weeks X £150 labour costs of sourcing content, writing, publishing, marketing) Check out kentishtownspot.com for more info on our WhatsApp newsletter!
What we'll deliver:
Why it's a great idea:
Residents of Kentish Town will feel more connected to where they live. They'll be more inclined to live locally and participate more in the local economy because they will feel a greater affinity to where they live by reading the local business stories. See an example of a local business story here: https://www.instagram.com/p/CUK8-lsoXfI/ Also, residents will improve their local knowledge with the WhatsApp newsletter and never miss out on the best things happening in the area. This project already works on a small scale (for the past 2 years) and is proved by qualitative data received from paid subscribers. See the video testimonials on https://kentishtownspot.com Furthermore, approximately 50 people pay £1.27 a week for the WhatsApp newsletter already so it shows that it already provides them with social value benefits!!!
Steps to get it done:
About the space
NW5 is the catchment area for Kentish Town Spot's weekly WhatsApp newsletter.
London Borough of Camden
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