Help Promote NW5 Business & Culture

Funded on Spacehive 11 March 2022 Delivered 15 July 2022

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Help Promote NW5 Business & Culture

Town Spot By Town Spot

We want to interview local business owners and display their photos and stories in their shop windows to attract more footfall. We also want to make our WhatsApp newsletter free for 1 year in NW5.

Camden Delivery stage

56
backers
£18,561
raised
funded icon
This project was funded on 11 Mar 2022!

Imagine if Kentish Town High Street was turned into a permanent outdoor art exhibition of independent businesses! Every business on Kentish Town Road has a unique story and we want to tell that story in a physical and impactful way to help them attract more customers. For 20 Kentish Town Road independent businesses, we will: * Conduct interviews and take professional portrait photos * Create large window stickers with the content in their shop windows for physical audiences * Display a QR code to read the full interviews online Project cost: £10,000 (20 X £500 of labour and materials: interviewing, photographs, window display stickers) -------- Also, we'll make our much loved weekly WhatsApp NW5 newsletter free again for 1 year. Project cost: £7,800 (52 weeks X £150 labour costs of sourcing content, writing, publishing, marketing) Check out kentishtownspot.com for more info on our WhatsApp newsletter!

What we'll deliver:

  • Turn Kentish Town Road into an outdoor art gallery showcasing independent businesses
  • Interview 20 independent businesses and create large window displays to attract footfall
  • 1 year of free weekly WhatsApp NW5 newsletter with the best things to do in Kentish Town

Why it's a great idea:

Residents of Kentish Town will feel more connected to where they live. They'll be more inclined to live locally and participate more in the local economy because they will feel a greater affinity to where they live by reading the local business stories. See an example of a local business story here: https://www.instagram.com/p/CUK8-lsoXfI/ Also, residents will improve their local knowledge with the WhatsApp newsletter and never miss out on the best things happening in the area. This project already works on a small scale (for the past 2 years) and is proved by qualitative data received from paid subscribers. See the video testimonials on https://kentishtownspot.com Furthermore, approximately 50 people pay £1.27 a week for the WhatsApp newsletter already so it shows that it already provides them with social value benefits!!!

Steps to get it done:

  • Draw up a list of 20 local shops to interview in Kentish Town
  • Interview the owners of the local shops and get their inside stories
  • Take professional photos of their team
  • Write up a summary of their interview and post on Instagram and our website along with their photos
  • Design and print window displays with a QR code to read the full interviews online
  • Arrange a suitable time with shop owners to stick the window displays up
  • Our WhatsApp newsletter is already running so we would announce the change to free for 1 year and commence marketing

Location Camden

About the space

NW5 is the catchment area for Kentish Town Spot's weekly WhatsApp newsletter.

Council

London Borough of Camden

How will the money be spent?Total £18,558

20 x interviewing, publishing, window stickers - £8,000 (43%)
52 x Weekly WhatsApp Newsletter - Creation, Publishing, Marketing - £5,200 (28%)
52 x Weekly WhatsApp Newsletters - Sourcing - £2,600 (14%)
20 x Portraits of Local Business Owners - £1,600 (9%)
Other - £1,158 (6%)

Costs Breakdown

This shows how money raised for the project will be spent. These costs have been confirmed by the project's Delivery Manager and verified.

43%
20 x interviewing, publishing, window stickers
£8,000
28%
52 x Weekly WhatsApp Newsletter - Creation, Publishing, Marketing
£5,200
14%
52 x Weekly WhatsApp Newsletters - Sourcing
£2,600
9%
20 x Portraits of Local Business Owners
£1,600
6%
Other Read More
£1,158
  • Spacehive fees
    £876
  • VAT
    £175
  • Transaction Fees
    £107

Overfunding

This project is enabled for overfunding. If the project hits its funding goal before the end of the campaign period, any extra funds raised will be spent (in order of priority) on:

  • More local business interviews - we want to cover as much of KT as possible

Total £18,558

Our Volunteer List

We're currently looking for people to offer skills and time to develop our project! Check out the list of what we need below and then use the 'Volunteer' button to the right to get involved.

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