The idea
Imagine if Kentish Town High Street was turned into a permanent outdoor art exhibition of independent businesses!
Every business on Kentish Town Road has a unique story and we want to tell that story in a physical and impactful way to help them attract more customers.
For 20 Kentish Town Road independent businesses, we will:
* Conduct interviews and take professional portrait photos
* Create large window stickers with the content in their shop windows for physical audiences
* Display a QR code to read the full interviews online
Project cost: £10,000 (20 X £500 of labour and materials: interviewing, photographs, window display stickers)
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Also, we'll make our much loved weekly WhatsApp NW5 newsletter free again for 1 year.
Project cost: £7,800 (52 weeks X £150 labour costs of sourcing content, writing, publishing, marketing)
Check out kentishtownspot.com for more info on our WhatsApp newsletter!
What we'll deliver
- Turn Kentish Town Road into an outdoor art gallery showcasing independent businesses
- Interview 20 independent businesses and create large window displays to attract footfall
- 1 year of free weekly WhatsApp NW5 newsletter with the best things to do in Kentish Town
Why it's a great idea
Residents of Kentish Town will feel more connected to where they live.
They'll be more inclined to live locally and participate more in the local economy because they will feel a greater affinity to where they live by reading the local business stories. See an example of a local business story here: https://www.instagram.com/p/CUK8-lsoXfI/
Also, residents will improve their local knowledge with the WhatsApp newsletter and never miss out on the best things happening in the area.
This project already works on a small scale (for the past 2 years) and is proved by qualitative data received from paid subscribers. See the video testimonials on https://kentishtownspot.com
Furthermore, approximately 50 people pay £1.27 a week for the WhatsApp newsletter already so it shows that it already provides them with social value benefits!!!
Steps to get it done
- Draw up a list of 20 local shops to interview in Kentish Town
- Interview the owners of the local shops and get their inside stories
- Take professional photos of their team
- Write up a summary of their interview and post on Instagram and our website along with their photos
- Design and print window displays with a QR code to read the full interviews online
- Arrange a suitable time with shop owners to stick the window displays up
- Our WhatsApp newsletter is already running so we would announce the change to free for 1 year and commence marketing