Bohemian Bedford Park's fostering of London-Irish-migrant schoolboy WB Yeats’s Nobel-Prize genius will be celebrated on Yeats’s next birthday (Mon 13 Jun ’22) with unveiling of Conrad Shawcross’s #EnwroughtLight! Help us create a permanent-legacy arts/educational/heritage experience for local community + international visitors radiating out from this dazzling artwork with: -interpretive signage + QR-code link to -smartphone/tablet/iPad guided literary/heritage walk round ten Yeats/BedfordPk poetry-places with Google routes, images, short info-talks + poems (audio+onscreen) +Yeats online+print poetry workbooks for visiting school-groups (to learn, study, inspire) +promo video (+ social-media news trailers) to engage local residents, encourage social cohesion by celebrating shared heritage, bring British, Irish & international visitors to BedfordPk culture quarter +‘unveiling’ reception for community groups, schools, media + free public event celebrating unique heritage of poet+place!

What we'll deliver:

• web-based guided walk to locations that influenced/inspired Yeats, with directions, images, info, relevant poem-readings
• promo videos (via social media channels) to engage local community with arts heritage + bring international visitors
• Yeats/BedfordPk poetry workbooks for visiting school-groups to learn poems, discover local heritage + write!
• interpretive signage next the sculpture explaining significance + Yeats/BedfordPk story with QR code linked to walks
• reception for artwork's unveiling/launch engaging local community groups, organisations, schools, media
• free lecture bringing community together + celebrating unique Yeats-in-Bedford-Park combination of poet+place!

Why it's a great idea:

The project will: CELEBRATE Yeats’s poetry & drama HONOUR a local schoolkid who became a major international literary figure HIGHLIGHT Bedford Park’s role in fostering his genius INSPIRE local young people to participate in poetry, drama & visual arts ENCOURAGE shared community pride in the area’s unique cultural/arts heritage PROMOTE contemporary art IMPROVE public space ENHANCE the environment ATTRACT visitors SUPPORT the local economy RECOGNISE the mutually valuable Irish-British cultural interaction exemplified by Yeats’s life/work ACKNOWLEDGE migrant communities’ vital role in creating/enriching Britian’s arts/culture while benefiting from London as a cultural hub in which to develop their own art, ideas & identity REMEMBER Yeats’s own cross-cultural interest in Hinduism, Buddhism, & Eastern teaching & spirituality UNDERLINE Bedford Park’s historic significance as a progressive artistic community, the world’s first garden suburb, & a model for holistic housing developme

Steps to get it done:

• Contract Lab99 Design's web development for smartphone, iPad & tablet of guided Yeats walk/trail
• Create basic content, information for interpretive sign, short info-talks on guided walk/trail, promo + news videos
• Handover to - & liaise with - Museums Specialist to edit for signage
• Contract sign manufacturer to create sign based on edited/designed info
• Handover to - & liaise with - educational specialist to produce school workbooks
• Trial workbooks with local schools
• Contract Chiswick Buzz to produce news updates in Jan'22, Apr'22 & permanenet promo-video
• Arrange voice recordings for smartphone guided walk/Yeats-trail
• Arrange spring Yeats lecture to update & further engage with local community
• Arrange launch event, reception with community groups, schools, media etc
• Continual press coverage throughout project development time
• Measure no. of visitors, users of smartphone walk through summer 2022, autumn etc

Publicising the unique Yeats/BedfordPk story –not just that the only Nobel-Prize poet raised in England had no monument anywhere in Britain, but that a uniquely progressive/aesthetic world’s-first-garden-suburb was the crucible, its diverse community the catalyst, that transmuted his Irish-exile longing into Nobel gold—in order to raise £25K for planning approval + £135K for the artwork+installation, has meant being inundated with requests, from our 380 donors + others locally + internationally, for more arts/heritage information + promises from all over the world to come + visit Yeats’s BedfordPk. To make those visits informative + artistically enjoyable we need both to promote the local heritage story by short videos through social media etc, engage local community + schools in the high-profile launch celebrations, offer a public lecture on the area’s arts history + heritage + take those who do visit on a fascinating guided tour (via smartphone) of key poetry places in the story.