Our Delivery Report
Funded on 17 November 2022 | Delivered on 17 November 2022
£8,551
RAISED
23
BACKERS
15
DAYS TO FUND
BIGGEST PLEDGE
£3,000
From Integrated Care Board Sunderland
4387
people have visited this project!
0 steps generated
4000 steps per person made
National Lottery - Community Fund donated £1,500
04 December 2022
105 local offers obtained
279 Charity donation scans engaged
Sunderland City Council donated £1,000
25 November 2022
Where AR they? - Magical festive augmented reality trail launched in Sunderland city centre to mark the run up to Christmas
Sunderland EchoFrom reindeer to elves, a trail has been launched around Sunderland city centre to sprinkle some festive magic.
14 November 2022
5 festively fun things to do in Sunderland City Centre this Christmas
High Life NorthFrom a reindeer run spreading some Christmas cheer to a festive AR trail around the streets of Sunderland, here’s what to expect at Sunderland BID and Sunderland City Council’s Christmas in the City programme...
Sunderland City Council donated £3,000
More about our impact
The environment
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The local economy
Since the Christmas trail launched, 4387 members of the public visited Sunderland, and took part in the Christmas in the City trail. This brought added footfall into the city centre and attracted consumers to various different businesses. From our records, we can see that 105 members of the public redeemed a local offer. This evidences that the trail has brought consumers, who may not intend to go shopping or spend money, utilise the offers and redeem these in local businesses. This is a great mechanism to attract the public, and to keep consumers in the city centre where they can spend their money, which goes back into the local economy.
Volunteering, jobs & education
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Arts, culture & heritage
The trail covered many key locations in the city centre, including but not limited to, Keel Square, Market Square and Mackie's Corner. This gave the public, especially those from the wider community who may not travel into Sunderland as often the opportunity to witness the changing landscape and new developments. This may also encourage them to travel back into Sunderland more regularly as new opportunities and leisure activities arise. The trail also allowed consumers to pass The Fire Station and Minster Park. The stockings brightened the windows of Harrison an Brown on Blandford Street, Master Deboniar at Mackie's Corner, the Bridges Shopping Centre which attracts a large footfall and Hills Art Centre which is located a stone throw away from Market Square. It was great to bring some festive decorations to 4 local businesses while also supporting charities.
Activity, health and leisure
As evidenced, the trail is currently 1.8 miles, which is equivalent to 4000 steps. The trail is a great way to encourage the community to be active and get in their daily exercise. Additionally, the trail covered many key locations in the city centre, including but not limited to, Keel Square, Market Square and Mackie's Corner. This gave the public the opportunity to witness the changing landscape and new developments including, the Metro Station, Holiday Inn Hotel, The Yard, City Hall and many more.
