Animate to Activate Cricklewood

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Animate to Activate Cricklewood

Animate to Activate Cricklewood

Cricklewood Town Team By Cricklewood Town Team

Animate and activate Cricklewood’s new town square and other spaces with a year-long calendar of events to maximise community assets and involvement, attract visitors, and increase dwell time.

Barnet Delivery stage

£235
pledged of £22,128

Sorry this project was unsuccessful, we did not reach our fundraising goal.

The new Cricklewood town square on Cricklewood Lane was delivered as part of the Cricklewood Outer London Fund Round 2 Project's public realm improvements. We want to activate it to help make Cricklewood more of a destination for local people, decrease retail leakage, increase dwell time, and build on Cricklewood's reputation for creativity. We will also host activities on Oaklands Road, a mixed residential and commercial road in the town centre.
The project will develop a stronger, more visible cultural offer and will complement the activities of the weekly Cricklewood Specialist Market. The market, launched in September 2014 as part of the Mayor's Summer of High Streets, helps to fill the retail gaps in the high street and provides an additional draw for the town centre.
The project will host visiting markets, performances, workshops and other activities, including the hugely successful Cricklewood Festival, a community event launched by the OLF project now in its third year.

What we'll deliver:

  • Deliver an exciting calendar of events including innovative novelty markets, community events, films and performances
  • Work with local groups to develop ideas for the space
  • Invite local schools to develop projects around the space and hold workshops for children
  • Provide free entertainment for visitors/shoppers
  • Design creative and quality publicity materials for activities and publicise in print, web, and social media
  • Provide improved storage for our event/market infrastructure
  • Add to existing event infrastructure

Why it's a great idea:

Local residents and businesses have responded enthusiastically to activities in the town centre during the two years of the Cricklewood Outer London Fund Round 2 Project and there is constant demand for more events, festivals and markets. By hosting more town centre activities, we can also provide a means for people from across the three boroughs of Barnet, Brent and Camden to come together. Using the town square for community events will discourage anti-social behaviour and help foster pride and ownership of the spaces. By animating the town centre we aim to boost foot fall, increase dwell time, create a vibe unique to this corner of London - adding to city’s rich cultural life - and continue to change people's perceptions of the area. We also need additional weights for marquees for year-round events.

Steps to get it done:

  • We will appoint an events committee and project manager
  • We will query resident groups to see what type of events they would prefer to see
  • We will apply to the council for necessary permits
  • We will confirm a schedule of activities and events
  • We will publicise events on social media, web and in print
  • We will use event questionnaires to gauge satisfaction levels of visitors
  • We will commission a foot fall survey
  • We will monitor dwell time compared to non-activity days to gauge impact
  • We will work with local groups to develop ongoing projects for the space after the funding has finished
  • Develop a volunteer base to help with logistics at the events where necessary

Cricklewood straddles the junction of the three London boroughs of Barnet, Brent and Camden. Consequently, it has always been a challenge to develop a coherent approach for the town centre. Although the Outer London Fund Round 2 Project improved working relations between the three boroughs, Cricklewood is still not regarded as a priority area. While it lacks borough-level support, Cricklewood can boast an enthusiastic and dedicated town team of volunteers who are eager to build on the momentum of the Outer London Fund Project and keep the legacy projects alive.

Gallery

Location Barnet

Barnet has 84 other projects and £905,000 in potential grant funding

About the space

A newly created town square along Cricklewood Lane

Council

London Borough of Barnet

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How will the money be spent?Total £22,128

Entertainment throughout the year in the town square during events - £6,000 (27%)
Musicians for Cricklewood Festival - £2,500 (11%)
Container for infrastructure storage - £2,000 (9%)
Project Management - £2,000 (9%)
Workshops built around calendar events - £2,000 (9%)
Marquee weights for extra security - £1,600 (7%)
Publicity for visiting markets - £1,400 (6%)
Stage and infrastructure for Festival - £1,250 (6%)
Publicity for Festival - £500 (2%)
Children's entertainment for Cricklewood Festival - £500 (2%)
Other - £2,378 (11%)

Costs Breakdown

This shows how money raised for the project will be spent. These costs have been confirmed by the project's Delivery Manager and verified.

27%
Entertainment throughout the year in the town square during events
£6,000
11%
Musicians for Cricklewood Festival
£2,500
9%
Container for infrastructure storage
£2,000
9%
Project Management
£2,000
9%
Workshops built around calendar events
£2,000
7%
Marquee weights for extra security
£1,600
6%
Publicity for visiting markets
£1,400
6%
Stage and infrastructure for Festival
£1,250
2%
Publicity for Festival
£500
2%
Children's entertainment for Cricklewood Festival
£500
11%
Other
£2,378
  • Transaction Fees
    £928
  • Spacehive fees
    £740
  • Children's workshops for Festival
    £250
  • VAT
    £200

Total £22,128

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