Flintlab Coworking Space opened in Gosforth in 2018, and after the change in road layout at Gosforth High Street, it’s end gable wall has been more visible than ever.
After purchasing the building in 2020 new owners Paul and Louise who run Flintlab, and established creative agency Wonderstuff, wanted to bring to Gosforth (their home) some of the art and culture they’d seen across the UK in the form of a large scale public art piece.
Working with the Mushroom Works - a local art studio and gallery - all agreed that the street would benefit from an artistic intervention and that the prominent site would be suited to a mural.
Working with an established artist - As Willerton - who often uses strong typography mixed with traditional skills - resonated with Paul whose past typographic art prints have been sold in the Baltic, and in London.
The project will elevate the High Street and further position Gosforth as a place for independent and cultural businesses.
What we'll deliver:
- Primarily deliver a new public artwork covering the prominent wall
- Have the public choose from 2-3 designs
- Create artwork and merchandise so that the public can own a part of the project
- Create a small exhibition in Flintlab to celebrate the project
Why it's a great idea:
We believe art and culture is a great way to engage the community, brighten up public space, stimulate footfall, and install a sense of civic pride.
Through the public art project, we intend to use the vote as a way to ask the community aspirations for their local area, which can inform ideas for other projects for Gosforth and encourage more independent businesses to consider Gosforth as their home, improving the area for residents, local businesses and visitors alike.
Steps to get it done:
- Project Launch
- Mailshot to local community, on Flintlab and Wonderstuff’s mailing list
- Creation of project literature, including microsite and flyer design
- Active fundraising in local area
- Creation of window display to boost interest and raise awareness
- Creation of artwork concepts for public vote
- Securing of permits for scaffolding / cherry picker
- Prepping of surface
- Execution of artwork
- Celebration event and exhibition