Supporting Culture and Sport in Lancashire.
Festa Italia is an entirely free event in Lancaster. This event showcases all the best of Italian cusine, engineering and entertainment. Attracting just under 70,00 visitors to the city in 2023. This year we expanded to join forces with Cinema Italiano and Complitaly to bring Lancaster International Film Festival to the city as part of Festa Italia. At Festa Italia we provide entertainment throughout the day, from Opera and traditional Italian dance to our Bambino Zone with activities aimed at our younger visitors. This is paired with super cars/bikes from Ferrari, Ducati, MKV Augusta, Lambretta and Vespa for those with an interest in something speedier! We limit the number of stalls at the event so that both the stall holders and businesses in the city can benefit and capitalize on the crowds. We collaborate closely with Lancaster city council to help the local economy and have brought elements to the city that people may not usually have access to or could not usually afford.
What we'll deliver:
Why it's a great idea:
Lancaster Festa Italia is the biggest Italian event in the Northwest. It is an entirely free to attend event, accessible for all, with activities and entertainment for everyone from the very young to the young at heart. We market it across social media platforms as well as through Visit Lancashire and in the Lancashire and North West magazine with a distribution of approximately 39,000 copies per month. The event is spread across the city to incorporate all areas and give as many businesses as stall holders the chance at a successful days trading. With entertainment from different types of arts, that people may not usually have access to, giving a diverse program rich in Italian culture. 2023 included Lancaster International Film Festival, with coverage both in the UK and Italy of up and coming film makers who are now representing the city at Venice Film Festival. We are looking to expand 2024 to a 3 day event for an even bigger better Festa Italia and LIFF for Lancaster.
Steps to get it done:
As Festa Italia brought in just under 70,000 visitors this year it has a very definite impact on footfall and the economy with some businesses saying it was there busiest Sunday of the year! We restrict the amount of stalls at the event for this very reason as we want everyone to benefit from the crowds on the day. We are supporting the arts and culture with a varied schedule of entertainment on the day from opera to dance and historical re-enactments from Gladiators as well as all the activities in our Bambino Zone. As we are expanding to a 3 day event for 2024 we will be looking for a group of volunteers to help it all run smoothly as the Totally Local Lancaster team consists of 3 people putting all of this together on top of our own jobs/businesses. We want to bring as many people to the city and get them to stay which is why we want to expand to a whole weekend next year in the hope it brings people in for a longer time spending more in the city during the event.
About the space
Lancaster City Centre, MArket Street and Market Square, New Street, Church Street and Cheapside
Lancaster City Council