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Get on the East End Independents Map!

Funded on Spacehive 22 October 2018

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Get on the East End Independents Map!

East End Trades Guild By East End Trades Guild

Small local businesses don't have the budget for the big billboards of the large global brands on Oxford Street. But by supporting each other through sharing our map, members can be made more visible!

Tower Hamlets Delivery stage

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This project was funded on 22 Oct 2018!

The East End Trades Guild is an alliance of 250 small independent businesses. We're aiming to raise £22,332 to produce the map of East End of Independents (for the third year running!) which will include all our members, new and old, and be an exciting resource for anyone looking to shop, eat and live 'independent'. The map will be distributed through our members as well as the ACE Hotel and L’oscar London. We're aiming to produce 30,000 maps, will you help us? We’re looking for small businesses from across Tower Hamlets, Hackney, Waltham Forest and Newham to pledge £100 membership to the East End Trades Guild. Joining will help cover the cost of the 2018 map and spread the word that small is beautiful! Local artist Adam Dant will hand draw the map and The Gentle Author of Spitalfields Life will highlight the most historic and culturally significant of these. This piece of art will be produced by Guild members Herb Lester, who're famous for their fun and distinctive travel guides.

What we'll deliver:

  • Your spot on the 2018 Map of East End Independents
  • An EETG window sticker, tote and membership card
  • The 1st 10 small biz to join get a signed copy of THE GENTLE AUTHOR'S LONDON ALBUM & Herb Lester’s London Address Book
  • All the benefits of membership including collective actions, events, trainings and website listings
  • Involvement in our historic Affordable Workspace Manifesto (see below)
  • A big party in March 2019 to celebrate our achievements!

Why it's a great idea:

Small businesses need to stick together! In East London they face exorbitant rent increases and are often isolated when trying to navigate their way through landlord’s demands. We have discovered that when small businesses talk to each other at street level about their rent issues, shared knowledge enables them to negotiate rents lower than they would otherwise. Therefore, together with Queen Mary University, Outlandish and Founders & Coders, we are developing a commercial rental and landlord database and tool for our members as part of our Affordable Workspace Manifesto. This database will hold information on a small business, where it's located and what rent is paid. This will be used by our members during their rent reviews giving them the knowledge they need about rental evidence at the lower end of the market. All small businesses to join through this campaign will have access to this tool and all other elements of our Affordable Workspace Manifesto.

Steps to get it done:

  • Artist and cartographer extraordinaire will hand draw your business onto our 2018 map
  • The Gentle Author will pen descriptions of the most historic and culturally significant small businesses
  • Herb Lester will proof the final draft and send to Calverts Coop for printing!

What businesses say: “The map has been a great way to promote Columbia Road but also East London. The geography of East London is not always easy to navigate. The map opens up East London to the uninitiated visitor allowing them to discover places that were otherwise off the beaten track" Juliette Tuke, Milagros. “Joining the EETG gave me the confidence to take on Network Rail and fight successfully against their outrageous rent rises. It's also given me so much more than this. It’s given me a community and opened up a whole new world of collective power, where real people are taking back control of their circumstances" Leni Jones, Rosso Corse and Guardians of the Arches. If you're not a small business you can still back us, a £10 pledge will get you a Gardners' tote bag with our handsome logo on it.


Location Tower Hamlets

About the space

Custom Location


London Borough of Tower Hamlets

How will the money be spent?Total £21,690

Printing - £4,940 (23%)
Editorial labour and project management - £3,500 (16%)
Illustration fee - £3,000 (14%)
VAT - £2,240 (10%)
Distribution - £2,150 (10%)
Crowdfunding collateral including film and art work - £1,800 (8%)
Artwork and typesetting - £800 (4%)
Sub editing and proofing - £800 (4%)
Writing fee - £500 (2%)
Distribution materials and packaging - £450 (2%)
Other - £1,510 (7%)

Costs Breakdown

This shows how money raised for the project will be spent. These costs have been confirmed by the project's Delivery Manager and verified.

Editorial labour and project management
Illustration fee
Crowdfunding collateral including film and art work
Artwork and typesetting
Sub editing and proofing
Writing fee
Distribution materials and packaging
Other Read More
  • Spacehive fees
  • Transaction Fees
  • VAT


This project is enabled for overfunding. If the project hits its funding goal before the end of the campaign period, any extra funds raised will be spent (in order of priority) on:

  • We will use the extra funding to deliver the work involved in our Affordable Workspace Manifesto.

Total £21,690

Our Volunteer List

We're currently looking for people to offer skills and time to develop our project! Check out the list of what we need below and then use the 'Volunteer' button to the right to get involved.

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