Vassall Pop-up High Streets

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Vassall Pop-up High Streets

Vassall Pop-up High Streets

Victoria Sherwin By Victoria Sherwin

We want to create two "pop-up high streets" in Vassall and Coldharbour wards to spark a conversation with local people about creating new centres of community and enterprise on deprived estates.

Lambeth Idea stage

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Hundreds of Vassall and Coldharbour residents are producing food and other goods locally, including 20 community farms and Caribbean cooking projects. Thousands more are living in poverty, without access to employment, nature and decent food. Together, our network of community organisations proposes to “green” the estates, creating new centres of community and sustainable enterprise. We will hold two pop-up markets (July on Loughborough Road, October on Patmos Road) to engage local residents in a conversation about how to develop enterprise and community on the estates. The market would activate an area without its own high street —with local growers, makers, bakers, builders — to help people envision what they might want from a high street. The markets will also serve as a platform for community co-design sessions with team of designers to develop achievable strategies, including place-making, enterprise and infrastructural improvements, in response to community goals.

What we'll deliver:

  • Hold two pop up markets to create temporary "high streets" on two locations in Vassall and Coldharbour in 2015
  • Coordinate each event so it offers a range of goods and services as seen in traditional high streets
  • Offer twenty free stalls per market to local, sustainable ventures who can offer a suitable range of activities
  • Work with community partners expert in reaching people to market the events throughout the estates
  • Designers will work with stall-holders to brand their "shopfronts" and create the visual language of a high-street
  • Designers will lead engagement and community co-design sessions at the high-street events
  • Designers will work with the community to develop strategies and recommendations for future centres of enterprise
  • Designers will develop place-making strategies and a grassroots, achievable masterplan for the area
  • Partners to use the strategies and recommendations to fundraise for engagement and capital projects on the estates

Why it's a great idea:

* Because we desperately need high streets in Vassall and Coldharbour - swathes of estates have been built without high streets or even local shops. In particular older people and young families have to travel long distances to buy decent, affordable food. People are stuck in poverty unable to benefit from Lambeth as the inner London food flagship and we need to provide opportunities for residents to buy, share, produce and sell food.
* Because we need to engage local people and benefit from their skills and knowledge.
* Because we can make it happen. This project will bring together dozens of community organisations that have a track record of achievement and innovation - an explosion of community food growing, cooking, activism and innovation means we have the skills, networks and community reach to make this happen.
* Because we are organised with the power to change - Lambeth council, NHS and Incredible Edible Lambeth are fully engaged partners and ready to work with us.

Steps to get it done:

  • We'll employ a coordinator to plan, advertise, recruit stall holders, coordinate placemaking and community engagement
  • We'll hire 20 temporary market stalls per "high street" event and offer them to sustainable local enterprises
  • We'll work with Lambeth Food Partnership and Incredible Edible Lambeth to gain borough wide support for the events
  • We'll allocate stalls to local producers and activists ensuring there's a suitable range of activities
  • We'll work with the design team at Wayward to map existing projects and under-used spaces
  • We'll work with Wayward to design, build, brand and promote the pop-up high street
  • Wayward will lead community mapping and visioning workshops at the high-street events
  • Wayward will utilise this research to develop a masterplan of strategies for placemaking and enterprise
  • We will use this new strategic vision to fundraise for capital projects and enterprise-development on the estates

We'll be working with Wayward, a chartered landscape architecture, art and architecture practice based in London – an internationally award-winning collective of designers, artists and urban growers. Wayward has pioneered new methodologies in the creative use of meanwhile space, transforming vacant lots into large-scale, design-driven urban gardens that engage local communities and inspire international audiences. Their projects include the celebrated Union Street Urban Orchard and the critically-acclaimed Urban Physic Garden, pop-up community gardens and event platforms in meanwhile spaces built by hundreds of volunteers. They will work with us to design the pop-up market, run the community co-design sessions and work with local estates to create a place making strategy and an achievable, grassroots master plan combined with more ambitious infrastructural aims.

This is one of the first ventures for Vassall and Coldharbour Green Forum, a new network committed to greening the estates.

Gallery

Location Lambeth

Lambeth has 175 other projects and £1,275,000 in potential grant funding

About the space

Coldharbour and Vassall wards

Council

London Borough of Lambeth

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How will the money be spent?Total £31,642

10 volunteer workshops eg cooking demos 10 hours per workshop x £50 ph = £5000 - £5,000 (16%)
Wayward masterplan and enterprise strategies - £5,000 (16%)
Project coordination (33 days @ £150 a day for a freelance consultant) - £4,950 (16%)
Volunteer time stalls 10 hours per stall x 40 x £10 an hour = £4000 - £4,000 (13%)
Wayward engagement with stallholders / design of "high street" - £3,000 (9%)
Two pop up markets (stall hire £500 delivery + £52 x 40 stalls = £2580 - £2,580 (8%)
Wayward co-design sessions x 2 (planning, research, materials, outcomes) - £2,000 (6%)
Administration/marketing/contingency - £2,000 (6%)
Graphic design contributed £300 per day x 2 days = £600= £600 - £600 (2%)
Banners x 6ft/2ft £40 x 10 = £400 - £400 (1%)
Other - £2,112 (7%)

Costs Breakdown

This shows how money raised for the project will be spent. Before entering fundraising these costs will be confirmed by the project's Delivery Manager and verified by the verifier.

16%
10 volunteer workshops eg cooking demos 10 hours per workshop x £50 ph = £5000
£5,000
16%
Wayward masterplan and enterprise strategies
£5,000
16%
Project coordination (33 days @ £150 a day for a freelance consultant)
£4,950
13%
Volunteer time stalls 10 hours per stall x 40 x £10 an hour = £4000
£4,000
9%
Wayward engagement with stallholders / design of "high street"
£3,000
8%
Two pop up markets (stall hire £500 delivery + £52 x 40 stalls = £2580
£2,580
6%
Wayward co-design sessions x 2 (planning, research, materials, outcomes)
£2,000
6%
Administration/marketing/contingency
£2,000
2%
Graphic design contributed £300 per day x 2 days = £600= £600
£600
1%
Banners x 6ft/2ft £40 x 10 = £400
£400
7%
Other
£2,112
  • Transaction Fees
    £916
  • Spacehive fees
    £737
  • VAT
    £199

Total £31,642

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