Sustainable delivery of market produce

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Sustainable delivery of market produce

Sustainable delivery of market produce

Kingstonfirst By Kingstonfirst

The Ancient Market is known for fresh, affordable produce. This project provides the means for traders to promote offers, to be selected by the public, to be delivered using a bicycle trailer system.

Kingston upon Thames Idea stage

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Ancient Market Place has recently undergone a major refurbishment. The market focuses on supporting innovation, entrepreneurship and enterprise, encouraging new creative ideas whilst maintaining a high quality local food offer. This was recognised as the Market Place was the winner of the Great British High Street Award London Category.
This trial will focus on the development of an urban, hyper-local delivery of perishable produce using sustainable transport. Using innovative technological platforms to allow e-commerce transactions for the Ancient Market. Feedback from the traders highlighted the trial would allow them to extend their reach throughout the trading day and assist with pre-orders as the platforms help them predict stock levels effectively and reduce wastage in accordance. The prototype system will allow traders to set up limited time ‘special’ deals, e.g. today only, which will be communicated to registered users for purchase and delivered via sustainable transport.

What we'll deliver:

  • Generate a business plan that establishes the basis on which the initiative could be a viable commercial activity
  • Work with Market traders to create designs for simple ‘one-touch’ processes to create and publish offers
  • Deploy a state of the art e-commerce system to provide an effective interface for public to order produce.
  • Complete an early build of a simple prototype system to allow small scale trials with a sample of volunteer users.
  • Investigate the feasibility of founding a social enterprise, including University and Municipal stakeholders

Why it's a great idea:

Urban environments enjoy two important economies of scale: many people in close proximity have similar needs, and fresh produce is invariably in plentiful supply (and often over-supply). Town markets have, historically, linked up this supply with the corresponding demand: this project extends their reach using a carbon-neutral distribution method, to include the many households within cycling range. This is a great idea for several reasons:
• Increases availability of fresh market produce, which is a beneficial for public health: particularly for groups such as the elderly or incapacitated.
• Potential to reduce the amount of food waste, by creating an efficient means of distribution: this is a positive environmental outcome.
• Uses a sustainable transport choice.
• Expands local enterprises by extending their reach: this provides local employment opportunities.
• Future potential to evolve the platform to support small and independent businesses that also trade in fresh produce.

Steps to get it done:

  • Kingston University will contribute expertise to build the required IT systems to deliver a prototype system
  • Kingstonfirst will co-ordinate focus groups of traders and public, to provide feedback and prioritization of user needs
  • A social enterprise will be formed, that will take responsibility of the trial and ownership of the assets

Location Kingston upon Thames

Kingston upon Thames has 11 other projects and £905,000 in potential grant funding

About the space

Kingston Ancient Market Place

Council

Royal Borough of Kingston

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How will the money be spent?Total £22,119

Technological build - £12,000 (54%)
Infrastructure (Bikes and Server Space) - £4,000 (18%)
Trader and public Communications - £4,000 (18%)
Other - £2,119 (10%)

Costs Breakdown

This shows how money raised for the project will be spent. Before entering fundraising these costs will be confirmed by the project's Delivery Manager and verified by the verifier.

54%
Technological build
£12,000
18%
Infrastructure (Bikes and Server Space)
£4,000
18%
Trader and public Communications
£4,000
10%
Other
£2,119
  • Transaction Fees
    £919
  • Spacehive fees
    £740
  • VAT
    £200

Total £22,119

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