The advent of Christmas is expected to commence in Croydon on Thursday 9 November 2017 when SSCM17 and supporting activities will begin operating. The celebratory atmosphere will offer a delightful way to begin festivities and has been designed to attract an abundance of seasonal shoppers and engage local and small businesses. Local and small businesses will be offered the platform to effectively target the niche market through unique quality produce. The seasonal shopper will be spoilt for choice in community, shopping, entertainment and dinning activities, represented by the best borough in the Southeast! Transformed into a world of traditional wooden chalets, accented with magical décor, SSCM17 will host a variety of unique products, of appropriate quality including various ethically sourced; expertly cut real Christmas trees, from ClariceIna CIC’s carefully sourced suppliers.

What we'll deliver:

• Transform Old Town Croydon into a robust Christmas wonderland
• Improve and refocus the visual image and perception: Decorate the entire vicinity
• Highlight the rich heritage assets of Old Town Croydon
• Import facilities to realise the vision
• Create Jobs

Why it's a great idea:

The event aims to: • Lift then sustain economic growth • Strengthen Croydon’s cultural infrastructure crucial to the well-being of the community • Celebrate and share Heritage • Successfully attract investment and create jobs to maximise economic growth • Compliment Croydon Council’s vision to deliver significant growth and town centre renewal • Nurture The London Borough of Croydon’s future prosperity • Raise Croydon’s National Profile • Attract visitors from outside of the borough • Create conditions for growth • Maximise the high traffic of a critical trading period • Local and small business will have the opportunity to target the niche market • Respond to the communities needs • Encourage community integration • Promote good citizenship • Make a lasting difference for heritage, people and communities • Create somewhere where people will want to shop and celebrate • Boost investment, morale of existing traders, residents, landlords and businesses

Steps to get it done:

• Sign-off the development phase
• Implement the delivery Phase
• Instruct Contractors
• Host people engagement roadshows: To engage with community
• Host regular steering Meetings
• Liaise with The Local Authority

Christmastime is an ideal platform for renewal, as it's when most people adopt a positive and open-minded demeanor. Christmas lights immediately improve the visual perception of a town and would attract people into an area of Croydon some people would not otherwise know existed.

Responding to the communities needs, ClariceIna CIC seeks to attract an abundance of consumers into the retail core via the illuminations and events of Old Town Croydon; a lost treasure that boasts a wealth of heritage assets, in jeopardy of being forgotten, whilst concentration shifts towards negative aspects.

In conjunction with ClariceIna CIC’s robust Christmas affair, the illuminations will help shift focus and improve the image and perception of the vicinity.