The market area currently boasts the full infrastructure to support a bustling street market where 10 pitches are attractively marked out with up-to-date installations to access power. Currently, however, there are no traders bar one. The 'Flourishing Rose' seeks to re-establish a weekly market and, once established, twice-weekly. There is also the opportunity to expand the market beyond its 10 pitches. This project will stimulate Rosehill's economic vitality by encouraging residents to shop locally, attract shoppers from outside of Rosehill and therefore drive footfall. It will also attract passing trade and spur entrepreneurship by providing an opportunity for local residents in a deprived densely-populated ward to start their own business, under the management of the Sutton Council's Street Licencing team. The market will be launched in December 2015 alongside the Rosehill Christmas Fair and Christmas Lights switch on.
What we'll deliver:
Why it's a great idea:
There is great desire from Rosehill's business and residential community to reverse the decline of Rosehill District Centre. The Rosehill Traders Association seeks to enhance Rosehill's economic vitality and viability through the re-establishment of its once-bustling street market. An on-going survey conducted by local traders and at the recent St Helier Festival has thus far shown a 96% support rate from over 70 local residents for the revitalisation of the market, with a quarter calling for a plants and gardening market, followed by street food (17%) and a Farmers Market (15%). These goods will primarily be sold on the market to reflect consumer demand, therefore making the market sustainable and vibrant. The market will cater for Rosehill's diverse residential and working population, particularly staff and visitors at the nearby St Helier Hospital. This increased footfall will also benefit existing businesses which have experienced a decline in footfall by 25% over the past year.
Steps to get it done:
The Rosehill Traders Association was established in 2007 and comprises over 15 members. The Traders Association, in association with the St Helier, The Wrythe and Wandle Valley Local Committee, secured funding for hanging baskets and flower troughs. The Association was also responsible for the introduction of extended parking scheme in Rosehill and hold a well-attended, yearly Christmas community event. The Rosehill Traders Association is well supported by the London Borough of Sutton, local councillors, the Safer Neighbourhood Team and the Sutton Chamber of Commerce.
Rosehill is already well connected by public transport and is served by 6 bus routes. Rosehill's connectivity will be further enhanced by the potential Tramlink extension to Sutton, with a tram stop proposed for Rosehill. There is overwhelming support for the Tramlink extension (84%) which will enable local businesses and market traders to widen their consumer catchment area.
About the space
London Borough of Sutton
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