The Aldgate Partnership and Hubbub will organise a festival on the weekend of 25/26 April celebrating the diversity of food and fashion in the Aldgate area, with a keen emphasis on sustainability and the circular economy. The Festival will both mark the start of Refashion Week 2015 and plant seeds for mid and long term regenerative fashion and food endeavours in Aldgate’s underused spaces.
Refashioning Aldgate will unravel the area’s centuries old fashion and textiles heritage and use its rag trade roots as an impetus for people to think about where their clothes are made now, and to what ends. Through a series of interactive tours, workshops and pop-ups in Aldgate’s historic spaces, refashioning Aldgate will put the Aldgate area on the map as the upcoming hub of sustainable fashion, and provide opportunities for young enterprise and regeneration in the process.
What we'll deliver:
- Interactive public displays / exhibitions to engage people on sustainable fashion
- Seek spaces for pop-up shops, these residencies will outlive the festival & continue footfall to the area.
- Textile Trail walking tour, with fashion historians offering quirky insights into the history of the textile trade.
- The logistics will be managed by Hubbub, the Aldgate Partnership, We Are Popup and others.
- Wentworth St sustainable Street Food festival emphasising food waste messages and sustainable sourcing.
- Refashion / upcycling / crafting workshops
- Large swish events / yard sales
- Link to wider Fashion Revolution and Refashion week activities, including media and publicity.
- Run a 2 days festival in Aldgate of free events open to the London public. The festival will include:
Why it's a great idea:
April 24th 2015 is Fashion Revolution Day, the anniversary of the Rana Plaza disaster in Bangladesh. The day encourages consumers to ask ‘Who Made My Clothes? and participate in activities which are the antithesis of ‘fast fashion’.
Aldgate’s fascinating fashion history leaves it well positioned to attract public interest during this period and to interactively open up many of the questions surrounding Fashion Revolution Day. Aldgate is also an area which is undergoing massive change with all the new investment coming to the area. This will be phased in over the next 10 years so this is a real opportunity to compliment the planned infrastructure and re-position Aldgate as the interesting and dynamic place that it is - reversing its image after years of decline. The Refashioning Aldgate Festival infrastructure and publicity would provide many of the first steps needed to mark and grow Aldgate as a centre of enterprise and civic and cultural value.
Steps to get it done:
- 2065 people directly engaged and 1414 people actively participated, see https://www.youtube.com/watch?v=todi2WuzYeo
- A concerted effort from the following stakeholders will culminate in a well planned, publicized and delivered event.
- Fox and Squirrel – are fashion historians who run tailored and innovative guided tours
- Full details of delivery can be found in our supporting documentation, 'program table'
- Hubbub – project management of the festival, booking workshops, social media and PR, measurement and evaluation.
- Hubbub also recently held a tweetathon in collaboration with DECC with 126 million impressions.
- Hubbub held a successful day of refashion workshops at Somerset House, 90+ attendees inc. founders of Fashion Revolution
- Hubbub recently ran a food festival in Oxford at Halloween with 26 events over 10 days.
- Hubbub’s last project was a food festival in Oxford with 26 events over 10 days.
- We have ties with local cultural institutions such as Whitechapel Gallery and Toynbee Hall & hope to utilize the space
- We have ties with local cultural institutions such as Whitechapel Gallery and Toynbee Hall & plan to utilize these space
- We will draw from Hubbub's experience and contacts in the Fashion industry.
- We will draw from Hubbub's social media and marketing expertise.
- With the help of WearePopup we will bring other underutilized spaced into use in line with the High St strategy
- Aldgate Partnership – managing relationships with local businesses, local authorities & Universities.
- We Are Pop Up – finding and making use of empty spaces and identifying suitable sustainable local vendors
- We Are Pop Up is growing fast as the easiest way to connect and transact short-term spaces.
The Aldgate Partnership are submitting this bid in tandem with Hubbub, projects elements will be supported by 'WearePopUp' & 'Fox and Squirrel.'
The Aldgate partnership aims to bring a new focus to one of the most important opportunity districts in London. Building on the history and character of the area, the Aldgate Partnership aims to support a thriving new community bringing together targeted investment, ensuring an inclusive approach. Membership of the group includes landowners & commercial occupiers.
Hubbub takes a fresh approach to environmental issues by bringing people together as a force for good and creating spaces where sustainable behaviours can flourish. Hubbub see that fashion has enormous social & environmental impacts but equally offers huge opportunities for engagement on sustainability issues. Video of last project: http://bit.ly/1AZEyiA
We will involve local students from Cass, Metropolitan, GCU London & Instituto Marangoni in the design & delivery of the project.
