Project Broadway

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Project Broadway

Urthly By Urthly

Project Broadway will aim to create the most sustainable street & community in the UK. Everything learnt & implemented will be shared on a free platform for other businesses & streets to follow.

Hackney Fundraising stage

pledged of £77,143
days left

Pledges will only be charged if the project hits its funding goal of £77,143 by 26 May 2020

Project Broadway will tackle the challenge of reducing London’s Carbon Footprint, one high street at a time, starting with Broadway Market. We will show the world how a community in a City can significantly reduce its Carbon Footprint and halve its waste in a year. We will implement sustainable practices in each business, by completing a Carbon Account at the beginning of the project to identify where the largest emitting practices are. After analysing these figures we will create new and easily adaptable changes into the supply chains, practices and ethos. To monitor our progress, half way through we will carry out another carbon account to adjust and make improvements where possible. By the end our goal is to have reduced the Carbon Footprint by a minimum of 10% and halved the waste. We will also explore how as a community we can clean up the waterways, and the street. Everything we learn will be shared on a free platform for other businesses and communities to follow.

What we'll deliver:

  • Fit a Bubble Barrier in the Canal to catch the plastic waste preventing further plastic entering the Thames
  • Create a community waste site, that will provide refills for supplies, box re-use for locals, community composting
  • Halve the waste of Broadway Market in year one
  • Measure the Carbon Footprint at the beginning, middle and end of the project, and make these findings easily available
  • Create a free online platform to work as a guideline for other businesses and communities to become more sustainable
  • Find energy reducing solutions that work, for the street, community and businesses
  • Create achievable, manageable and affordable sustainable solutions
  • Significantly reduce the Carbon Emissions of Broadway Market by 15%
  • Create a documentary that follows the journey of the street further promoting sustainable change

Why it's a great idea:

We’re in a Climate Crisis and it’s time for action. We have 10 years to go until it’s too late when the world as we know it will no longer exist. However global emissions are still increasing. We're already seeing the impact of Climate Change with more intense weather, more frequent droughts, severe floods and wider reaching forest fires. Scientist believe that as many as 30% to 50% of the planets species will be extinct by 2050. Cities are a key contributor to climate change, they only take up a small % of the Earths surface but they produce an estimated 75% of the worlds CO2 emissions, and consume 75% of the worlds resources. The Mayor of London set a target to become the worlds ‘Greenest city'; with 600 of the UKs high streets within London, and 5,300 across the UK, a great way to help tackle climate change is to improve the sustainability of our high streets. We’re here to promote shopping locally and help demonstrate how a community can implement sustainable change.

Steps to get it done:

  • Initially measure the Carbon Footprint of the businesses involved and estimate those that aren't taking part
  • Finalise Bubble Barrier plans - July 2020
  • Reduce the waste by half - end of year 1 (June 2021)
  • Reduce the Carbon Footprint by 10% - end of year 1 (June 2021)
  • Install Bubble Barrier - October 2020
  • Create waste station - August 2020
  • Community Composting system - August 2020
  • Halfway through the project we will carry out another Carbon Accounting and reveal our findings
  • At the end of the year we will review the project - June 2021
  • At the end a free platform will be made for other businesses and communities to follow - July 2021
  • Create products out of the canal waste and resell to the community - Ongoing

Through this project we want to also promote shopping locally, ethically and sustainably. Also exposing the environmental and unethical impacts of buying mass farmed foods, we will expose fast fashion, and compare the carbon footprint of small shops to large supermarkets. The online platform will also provide updates on climate change, ways to offset carbon, ways to help in a Climate Crisis, and local/national community clean ups etc. There will be free guidelines specific to industries found on typical UK high streets, as well as a members page which will provide more in depth advice and assistance, as well as a sustainable leader board. The waste collected from the canal will be managed by Urthly and mainly recycled into re-sellable products, with the profits going directly back into the community. See Smile Plastics for an example. We will offer the compost from the waste station to the community or local residents.

Location Hackney

About the space

Custom Location


London Borough of Hackney

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How will the money be spent?Total £77,143

Carbon Accounting - £22,500 (29%)
Bubble Barrier - £21,600 (28%)
Website - £9,900 (13%)
Contingency - £7,000 (9%)
Canal and River Trust - £5,000 (6%)
Bubble Barrier Maintenance year one. Estimated Electricity use and two site visit costs - £3,640 (5%)
Other - £7,503 (10%)

Costs Breakdown

This shows how money raised for the project will be spent. These costs have been confirmed by the project's Delivery Manager and verified.

Carbon Accounting
Bubble Barrier
Canal and River Trust
Bubble Barrier Maintenance year one. Estimated Electricity use and two site visit costs
  • Spacehive fees
  • Transaction Fees
  • VAT


This project is enabled for overfunding. If the project hits its funding goal before the end of the campaign period, any extra funds raised will be spent (in order of priority) on: 1. Will help support the people working on the project so that they can commit themselves full time. 2.Create Community waste site = a large composter by Ridan (already trialled in Bulk Hackney) costs £3650 + Vat as well as an additional costs. Rent for the space for the waste station, which will also work as a refill site for business cleaning products and store used boxes to give away to local online businesses, residents within the community moving home etc. The income from the products would help support the long term running of this. The compost will be given back to the community, local schools, parks or residents. 3. Additional funds will allow for more businesses to partake in the project, and cover the cost of more Carbon Accounting 4. Any remaining funds will be used to explore other sustainable technology.

Total £77,143

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