In Situ Pitches looks to take forgotten and aging football pitches around London and revitalise them by resurfacing them with large scale patterns. These vivid surfaces have been used really effectively in cities all around the world and we now want to bring this success to London. Through their vivid colours, each pitch will become a community landmark that can be used as a backdrop for music videos, fashion shoots and street parties, as well as football games. Our goal is to start with one pitch in Southwark and eventually spread this throughout the entirety of London. We aim to work with local community children to choose patterns and colours, building a deeper connection to their area ammenities. This is a very simple yet effective project that will brighten our local streets and bring people outside, combining creativity with sports and in bringing people together in the process

What we'll deliver:

• Pattern a football pitch
• Work with local youth communities through workshops to choose colours, patterns, logos and overall branding
• On completion, work with youth groups to create league and ongoing program for street football on pitch

Why it's a great idea:

In Situ Pitches is a great idea because it has proven to be effective in many places around the world. This is a project that has a very effective track record, taking neglected areas and turning them into large scale pieces of community art. Additionally the project can be used for a very wide range of uses. with the increasing presence of social media within our everyday lives, having a vivid and powerful backdrop for people in the local community to use for their online presence will diversify the uses of the football pitch, making it a much more likely to have continued success in the long term. Further to this there is the potential for a wider program of tournaments between pitches in different areas. Patterned Pitches seeks to bring London's communities together through sports and football, providing a visual link between all locations.

Steps to get it done:

• Booking in youth workhop to design pitches
• Painting Pitch
• Buying additional refurbishment materials and services
• Open Pitch
• Create local tournament league
• Bring brand partners on board