A distinctive, imaginative lighting installation will highlight and further enhance the area's spatial magnificence and create an outstanding visual, culturally themed, destination for London. This will be complimented with a robust programme of activities that will open the retail district out onto the Calvert Avenue creating a 'creative retail trail' that will be promoted as an example of the best in independent craftmanship and retailing. The project will also use the area's natural convening dynamic, social history and appeal, to encourage and facilitate further, progressive debate assessing the current and future dialogue on the capital's approach to urban design, with a specific reference to social housing.
What we'll deliver:
Why it's a great idea:
The mix of successful, independent businesses, set within a great example of classic residential design is a convincing reason to celebrate Calvert Avenue and Arnold Circus. However there is significant added value within our application as the High St fund will complement (not directly resource) the existing African Street-Style Festival, an annual street based event that takes place on the Calvert Avenue and Arnold Circus. The festival is now in its third year (25/26th July 2015), having quickly established a reputation as a fantastic showcase of the influence of African creativity in London. The success of the festival is fundamentally due to its proximity, delivered directly on the streets of one of the predominant, influential, outstanding examples of critical urban design. This fund will highlight the architectural spectacle of the area, celebrate the retailers and instill an essential spatial context within the heart of the festival.
Steps to get it done:
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