A smart phone app which will allow true one to one communication with our shoppers and retailers with full geo-fencing capability, a direct connection to a mobile and desktop optimised website which will also include the iBeacon technology. The Geo-Fencing and iBeacon technology will be a first for a BID in London, and it’s hoped in piloting this technology, that the platform will serve as a “best practice” and standard benchmark for a mobile application for other BIDs across London. Our technology partner’s vision is to deliver a comprehensive offering for HammersmithLondon, and to ultimately run trials in a number of other London BIDS, using the same technology. The technology is GPS based and the goal is to have a GPS based offering for London, where the smart phone will recognise just where the user is in London and to feed him/her information directly to their smart device which is context aware.

What we'll deliver:

• Connect shop keepers, traders and the businesses community to support each other
• Encourage ALL shop keepers and traders in Hammersmith to become mobile friendly and to have a mobile presence
• Design, develop and maintain a cutting edge mobile app
• Launch and sustain a campaign through the introduction of a mobile app to
• Offer the consumers an up to date information to encourage them to visit the local High Street
• Offer training programmes to businesses by facilitating workshops to enhance their offer
• Provide a full service of training to encourage SME’s to embrace technology as an opportunity
• Provide a full service of consultation and training encouraging SME’s to be more digital savvy

Why it's a great idea:

We want to encourage a full integrated Digital High Street, fit for the 21st century and reflecting 21st century trends and shopping habits. The goal is to have a GPS based offering for London, piloted in Hammersmith, where the smart phone will recognise where the user is in London, and feed him/her information directly to their smart device, which is context aware. The Geo-Fencing and iBeacon technology will be a first for a BID in London, and it’s hoped in piloting this technology, that the platform will serve as a “best practice” and standard benchmark for a mobile application for the entire London area.

Steps to get it done:

• Connect to existing Web site
• Consult and engage with local businesses including SME's
• Design an effective user experience
• The project will be delivered in partnership with the BID and iGuide
• Adopt latest technology such as Geo-Fencing and iBeacon
• Supply full Analytics Module

This is a state of the art system which will allow one to one direct communication with shoppers/visitors to the High Street and surrounding environs. There will also be instant feedback on how and when the users are using this technology, which will be fed back into the High Street Retailers from where they can manage the impact of targeted campaigns. The estimated costs of providing this sustainable technology for a period of two years has been estimated at closer £40,000. Having consulted with iGuide, we have all agreed to deliver this technology and consultancy for £20,000, given the funding opportunity. There are also multiple opportunities to generate revenue from the mobile applications, and these opportunities will be exploited so that the continued use of this technology will be sustainable after the initial 2 year period.