Supporting communities to crowdfund for projects which matter to their neighbourhood.
Sunderland Business Improvement District (BID) worked with Creative Seed CIC, Sunderland College, Gentoo, and Sunderland City Council to bring the Halloween Community Parade to Sunderland city centre last year. We engaged with 15 community groups that took part at the event, and feedback was incredibly positive not just from the participants, but from the audience too. We would like to see the Halloween Community Parade back this year, and we have already started developing our ideas. We’ll be working with the same partners to engage with more communities as we would like to create a bigger and better parade. In the run up to the event, Creative Seed will run a number of workshops like costume making, dancing and acting with the local community members. These members will then be able put their knowledge into practice and help the rest of community to prepare for the parade. Parade-like events engage group participation and encourage people to step outside of their comfort zones.
What we'll deliver:
Why it's a great idea:
This project is fully accessible and provides opportunities for people of all ages and abilities to get involved and celebrate Halloween. Local communities will benefit from access to free dancing, acting and costume-making workshops. They will be encouraged to work together and socialise, helping to reduce loneliness and exclusion within our society. Residents of Sunderland will be encouraged to come to the event and support their communities. At the same time, they will spend some quality time with their families and pay local businesses a visit before and after the event. The event will also boost the local economy. The evidence from last year shows that people use the city centre businesses while they're out enjoying the event. We work closely with Sunderland College and University of Sunderland to get students involved in the parade too. Some students decide to develop their skills in design, dancing or music and others gain experience in events management.
Steps to get it done:
Please see some amazing feedback from last year below: “I was a performer and the organisation was great. Seeing the children’s happy faces was incredible.” “It was amazing, my 5-year-old daughter absolutely loved it!” “I attended the Lights Out parade, it was absolutely fantastic! I think the bigger it gets the more amazing it will be. The Creative Seed were amazing, so were the dance students from Sunderland!”
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