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Foods for thought will provide 'happiness in a meal' which is the tagline behind the brand. It will concentrate on providing tasty food that people can eat/share allowing any profits post sales to be allocated towards supporting mental health. 4 of the 4 founders of this movement suffer with either chronic depression, suicidal thoughts or anxiety. Through their own personal journeys, loneliness and having someone to speak to has always been the biggest barrier. With isolation, loneliness and mental health all being prevelant in today's society, it is a goal of the founders to be able to tackle this, starting at home. By opening day centres, where people can meet regularly and support each other, to having days out where their worries or concerns can be understood by those in similar situations. The business aspect of this venture will support the community factor in really promoting a deeper awareness and understanding to tackle some of the most tragic illnesses in society today.
What we'll deliver:
Why it's a great idea:
The project is about a real life situation that is not just personal to myself, Aren. The 3 other members, one of whom is my mother, have battled for years with depression and the stigma attached to it. They have however found each other, through meeting for lunch and having meals (food essentially). Realising the importance of having people who can understand their problems in a safe environment has motivated me to provide this on a larger scale whilst having the business aspect of providing food in recylclable boxes to the public. The beauty of utilising the word 'foods' within this business name is that we aim to venture into different types of cuisines to hit every culture and demographic with the meals but more importantly the message behind what this movement, foods for thought, stands for.
Steps to get it done:
For now, we have only got the ideas we have thought of above. We have had food agency health and hygience process sent to Walsall council to initiate cooking and will start to venture towards local companies and organisations and spread the message 1 person at a time. We are open to new ideas, although the premise behind raising real marketing awareness and providing 'happiness in a meal' is something we are keen to stick close too. I have also spoken with a box packing manufacturer who has offered their servies in providing some of the box meals for free initially. This is a lovely gesture as they have seen the social benefit and vision we aim to achieve. Despite wanting to take this nationwide at some point, we are more concious of working on our own doorsteps and helping those within our local communities first before we start this movement. It would be a proud moment to say we started in Wolverhampton when we can help as many lives as possible realise they are not alone.
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