Experiential retail project in Camden

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Experiential retail project in Camden

Blomma Beauty By Blomma Beauty

We would like to install an outside experiential marketing space in front of our natural skincare and wellbeing store in Coal Drops Yard Camden as part of the future high streets initiative.

Camden Idea stage

This project is preparing for fundraising. Click Like to show your support, or Follow for updates on this project's journey.

Our company is all about bringing small British brands' products to life. We already offer events within our store but would like to extend this outside the front of our shopfront to give passers by the chance to engage with our products, whether it's tasting a complimentary tea to help you sleep, natural supplements to boost your wellbeing, products to help with problematic skin or even enjoy a hand massage on your lunch hour. By having a weatherproof experiential marketing location outside where we can hand out samples, leaflets and guidance we can help champion the benefits of wellbeing to our local community without them having to step inside a shop that's clearly a commercial set up.

What we'll deliver:

  • Weatherproof, custom branded sample station with fitting for tea making and a fridge to keep samples cool
  • Signage to highlight what free activation is on offer each day
  • Signage to promote our small brands, in store events and other experiences we offer the local community

Why it's a great idea:

- Showcasing the best independent British skincare and wellbeing brands - Creating theatre with our ever changing roster of activities - Offering a way for locals to tap into their wellbeing needs without having to spend money but still build longlasting relationships with small brands - Guiding our community on skincare, hormonal health, wellbeing, stress and burnout - Raise awareness of natural products that have sustainability at their centre

Steps to get it done:

  • Brief and finalise design
  • Submit design plan for outside enlivenment area to estate manager for approval
  • Project manage build and implementation of experiential marketing fixture
  • Engage PR to promote launch of our initiative

Gallery

Location Camden

About the space

Custom Location

Council

London Borough of Camden

How will the money be spent?Total £5,634

Fixture & Signage - £3,788 (67%)
Fixture Branding - £1,000 (18%)
Press Release and Marketing Follow Up - £400 (7%)
Other - £446 (8%)

Costs Breakdown

This shows how money raised for the project will be spent. Before entering fundraising these costs will be confirmed by the project's Delivery Manager and verified by the verifier.

67%
Fixture & Signage
£3,788
18%
Fixture Branding
£1,000
7%
Press Release and Marketing Follow Up
£400
8%
Other Read More
£446
  • Spacehive fees
    £259
  • Transaction fees
    £135
  • VAT
    £52

Overfunding

This project is enabled for overfunding. If the project hits its funding goal before the end of the campaign period, any extra funds raised will be spent (in order of priority) on:

  • Contingency for the project to protect against price fluctuation - branding taking longer than expected, higher delivery costs

Total £5,634

Our Volunteer List

We're currently looking for people to offer skills and time to develop our project! Check out the list of what we need below and then use the 'Volunteer' button to the right to get involved.

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