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Cultivating Feltham

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

Cultivating Feltham

Cultivating Feltham

London Borough of Hounslow By London Borough of Hounslow

Feltham is a leafy suburb with a rich transport heritage, as well as celebrity links But it's commonly known as the home of the Young Offenders Institute... How can we change this unfair image?

Feltham Idea stage

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We want to improve negative perceptions about Feltham, and tell everyone what a great place it is to live, work, shop or visit. Its future is looking bright with some major transport improvements planned, and a Council co-ordinated Master Plan being drawn up which will establish a strategic vision for the area. But these plans need to be firmly rooted in the local community and communicated widely. Businesses also need some practical support, and Feltham's famous son, Freddie Mercury, deserves wider recognition than the poor memorial pictured here!

What we'll deliver:

  • Create a brand for Feltham that changes current negative perceptions
  • Produce a business directory to encourage residents to shop locally
  • Create a new memorial to Freddie Mercury to encourage tourism to the town
  • Establish a Town Team that can become a strong stakeholder in Feltham's future

Why it's a great idea:

Feltham has benefitted from the recent redevelopment of the shopping centre, and investment from Network Rail . But, with a lack of community groups, Feltham businesses and residents are not in a strong position to influence the future of the town or make the most of the opportunities that are on offer.

To address this, we have a four step plan that will bring great benefits to all involved:

1. set up a Town Team - a group of local visionaries who can help drive a Master Plan for Feltham, guaranteeing long term regeneration
2. work with the Town Team to create a new identity for Feltham, focusing on its rich heritage and natural assets
3. attract new visitors, primarily through honoring Freddie Mercury, Feltham's famous son, with a new and fitting tribute
4. encourage local residents to support their high street, through the production and distribution of a business directory

Steps to get it done:

  • Produce a marketing/communications plan that challenges perceptions of the town
  • Set up a consultation to identify key issues and stakeholders
  • Create and distribute a business directory, encouraging residents to support their local shops
  • Learn from an established Town Team about the best way to set one up in Feltham
  • Work with the community to set up a memorial for Freddie Mercury

Location Feltham

About the space

A District Centre with


London Borough of Hounslow

How will the money be spent?Total £18,801

Freddie Mercury Memorial - £10,000 (53%)
Destination Marketing Plan - £2,000 (11%)
Business Directory - print - £2,000 (11%)
Business Directory - distribution - £2,000 (11%)
Business Directory - design - £1,000 (5%)
Other - £1,801 (10%)

Costs Breakdown

This shows how money raised for the project will be spent. Before entering fundraising these costs will be confirmed by the project's Delivery Manager and verified by the verifier.

Freddie Mercury Memorial
Destination Marketing Plan
Business Directory - print
Business Directory - distribution
Business Directory - design
Other Read More
  • Transaction Fees
  • Spacehive fees
  • VAT

Total £18,801

Our Volunteer List

We're currently looking for people to offer skills and time to develop our project! Check out the list of what we need below and then use the 'Volunteer' button to the right to get involved.

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