The Mela will consist of diverse music and food from different parts of the world, and also provide an opportunity for both voluntary and statutory agencies to promote and raise awareness of the work they do within the County of Berkshire. I believe that Mela’s are a great opportunity for the whole community irrespective of ethnic background and faith, in order to celebrate the diversity that Berkshire offers with a sense of ownership. This also provides a crucial link with the community and offer organisations a valuable opportunity to target a captive audience. We intend to provide exceptional entertainment on the day with international , national artists and providing a platform to promote local talent. The event will also feature a popular variety marquee, a children’s zone with fun activities, art, crafts, a variety of stalls which will attract a very large number of communities
The Berkshire Mela is organised by a group of local volunteers whose aim is to promote community cohesion in Berkshire through arts. The project is centered on the beneficiaries, their attitudinal growth, development of personal, practical skills, levels of participation.
We believe this will be an extended programme of free, accessible community events in the County during the summer. By presenting a high-quality, engaging and respectful event strongly supports all stakeholder's aims of increasing social cohesion through animating public spaces and establishing Palmer Parks' as a neutral community asset in the heart of Reading, Berkshire.
The project delivers a vibrant, creatively exciting and inclusive event which models future annual Berkshire Mela celebrations celebrating the culture of the currently underrepresented diverse communities in Berkshire. It offers a platform for local participants and artists to present culturally resonant projects supported by established, experienced professionals
We believe by delivering the Berkshire Mela this will provide us an ideal, ambitious and monumental opportunity to work with other agencies both voluntary and statuary in order to utilise all the resources and skills available to make this a successful project
