Participation in the arts should not be dependent on where people live or their social, educational or financial circumstances. To encourage more people to take part, we support artists, organisations and the public to contribute to the local arts provision in order to increase choice and opportunities for people to experience and be inspired by contemporary theatre. Our Affordable Theatre Programme, is a year long project, which aims to programme excellent and affordable works of contemporary theatre, by emerging and well established artists and companies. In 2017/18 we will programme new works, which are exciting and inspiring for our audiences, and offer performances that would otherwise not be accessible to audiences in Swindon and the surrounding areas. We aim to programme at least 12 affordable theatre events in the timeframe of this project. Our Affordable Theatre Programme offers tickets that are £10 and less, free or ‘pay what you decide’.
What we'll deliver:
Why it's a great idea:
Tickets to watch professional theatre in Swindon typically range from £15-£38 and for many this is out of reach, especially for those with a family. More affordable professional theatre is available in places outside of Swindon, such as Bristol and Bath, but this means travel and additional costs. According to the Arts Council, economically disadvantaged groups are less likely to attend the theatre. Due to their financial pressures, they spend a great deal of their free time at home. They cite a range of reasons for not attending or participating – most often citing not enough facilities near where they live or a lack of transport, not having enough information on what is available, a lack of time and high cost. Swindon is currently has a relatively low engagement, achieving engagement percentages lower than expected (41% vs 59% for Oxford).
Steps to get it done:
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