The Shoebox Affordable Theatre Programme

Impact data and claims within this report are provided by the project creator and have not been independently verified by Spacehive.

The Shoebox Affordable Theatre Programme

The Shoebox Affordable Theatre Programme

Wrong Shoes Theatre Company By Wrong Shoes Theatre Company

Our Affordable Theatre Programme is a year long project, which aims to programme excellent works of contemporary theatre with subsidised ticket prices to reach economically disadvantaged audiences.

Swindon Idea stage

This project is preparing for fundraising. Click Like to show your support, or Follow for updates on this project's journey.

Participation in the arts should not be dependent on where people live or their social, educational or financial circumstances. To encourage more people to take part, we support artists, organisations and the public to contribute to the local arts provision in order to increase choice and opportunities for people to experience and be inspired by contemporary theatre. Our Affordable Theatre Programme, is a year long project, which aims to programme excellent and affordable works of contemporary theatre, by emerging and well established artists and companies. In 2017/18 we will programme new works, which are exciting and inspiring for our audiences, and offer performances that would otherwise not be accessible to audiences in Swindon and the surrounding areas. We aim to programme at least 12 affordable theatre events in the timeframe of this project. Our Affordable Theatre Programme offers tickets that are £10 and less, free or ‘pay what you decide’.

What we'll deliver:

  • A platform for local artists to launch their work
  • Free artist residencies ending in scratch performances
  • Affordable and accessible contemporary theatre performances

Why it's a great idea:

Tickets to watch professional theatre in Swindon typically range from £15-£38 and for many this is out of reach, especially for those with a family. More affordable professional theatre is available in places outside of Swindon, such as Bristol and Bath, but this means travel and additional costs. According to the Arts Council, economically disadvantaged groups are less likely to attend the theatre. Due to their financial pressures, they spend a great deal of their free time at home. They cite a range of reasons for not attending or participating – most often citing not enough facilities near where they live or a lack of transport, not having enough information on what is available, a lack of time and high cost. Swindon is currently has a relatively low engagement, achieving engagement percentages lower than expected (41% vs 59% for Oxford).

Steps to get it done:

  • Programme ends (Nov 2018)
  • Programme starts (Dec 2017)
  • Programming and Planning (Sept-Nov 2017)


Location Swindon

Swindon has 3 other projects and £345,000 in potential grant funding

About the space

Custom Location


Swindon Borough Council

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How will the money be spent?Total £7,857

6 Professional Company Guarantees and Booking Costs - £4,000 (51%)
4 Artist Residences of 2 weeks - £1,600 (20%)
Marketing and PR (Digital, Print, Design) - £1,500 (19%)
Other - £757 (10%)

Costs Breakdown

This shows how money raised for the project will be spent. Before entering fundraising these costs will be confirmed by the project's Delivery Manager and verified by the verifier.

6 Professional Company Guarantees and Booking Costs
4 Artist Residences of 2 weeks
Marketing and PR (Digital, Print, Design)
  • Spacehive fees
  • Transaction Fees
  • VAT

Total £7,857

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